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Africa: Digitisation and Strategy: The New Growth Equation for Nigeria's Travel Agencies

Published 2 months ago2 minute read

The Lagos Zone of the National Association of Nigerian Travel Agencies (NANTA) recently hosted a Business Workshop for travel professionals focused on empowering agencies with the tools to grow, scale, and succeed in today’s evolving market.

According to a press release by Finchglow, the session featured a keynote presentation by Mr. Bankole Bernard, Group Managing Director of Finchglow Holdings, who facilitated a practical and insightful session on “Strategic Business Development for Travel Agencies.”

Drawing from over two decades of experience, Mr. Bernard highlighted the urgent need for structure, digitisation, and long-term thinking in the travel sector.

In his session, Bernard emphasised the urgent need for digital transformation as the backbone of growth for modern travel businesses.

“Intuition has limits. Growth today is driven by data, powered by automation, and sustained by strategic partnerships,” he shared.

His presentation highlighted how operational efficiency and technology adoption are no longer optional, they are the blueprint for survival and scale.

Bernard, whose journey from a modest office in Falomo to building one of Nigeria’s most respected travel groups offered credibility and practical insight.

Through the Finchglow Holdings case study, with its six subsidiaries spanning business & corporate travel, tourism, education, and logistics, he demonstrated how combining structure, strategy, and smart execution delivers long-term impact.

Bernard, a respected voice in Nigeria’s travel and aviation space, also used the opportunity to reinforce the importance of professionalism, a principle he has championed throughout his leadership journey.

This same philosophy was recently underscored at the 49th NANTA Annual General Meeting, where the NANTA Membership Identification Card, a legacy initiative from his presidency in 2016 -2020, was relaunched as a symbol of accountability and industry standards.

As Bernard aptly concluded in his presentation: “The best growth doesn’t come from reacting fast, but from thinking ahead and leading strong.”

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