adidas Makes Retail History with Grand Opening of Lagos Waterfront Store
This partnership thrives on its deep respect for Nigerian culture. adidas Lekki embodies adidas’ commitment to understanding local shopping behaviours and preferences, embracing Nigerian music, art, film, and technology. The relationship between LATC and adidas has been cultivated to ensure that global retail excellence meets authentic Nigerian expression.
The event was well attended by top tier influencers across fashion, sports and lifestyle, representatives of arts and sports communities, adidas’ customers, Government officials, reputable media houses and members of the public.
The store is not only an architectural masterpiece, but also a canvas of vibrant cultural artistic expression curated by Nigerian artists; a testament to adidas’s commitment to embrace and reflect the culture of communities that host the brand.
The adidas store features a thoughtful layout with dedicated sections, each offering a unique experience for different consumer needs:







Guests enjoyed a variety of experiences curated around adidas pillars of Brand, Sports and Community. They were treated to a vast array of local delicacies of food and beverages still in the spirit of embracing culture. The night ended with a stunning fireworks display.

With the Lekki flagship, adidas and LATC; through its retail subsidiary, BrandCo, reinforce their long-term commitment to Nigeria, not just as a market, but as a hub of culture, creativity, and community. This store represents what is possible when global ambition meets local insight, and it signals a bold new chapter for sports and lifestyle retail in Africa.
As adidas in collaboration with LATC through BrandCo continue to expand their presence across the country, the Lekki store stands as both a retail destination and a cultural landmark; one that invites Nigerians from all walks of life to experience the power of sport, style, and self-expression. It is more than a store; it is a statement of confidence in the future of Nigerian talent, identity, and innovation.
The adidas Lekki Flagship Store welcomes visitors to shop the latest kits and experience a vibrant hub for sport, culture, and connection.
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