As part of its early Prime Day deals, Amazon is offering its 2nd Gen Echo Auto for . This is regularly a $55 gadget that’s currently fetching its full price for folks without a Prime membership. Today’s deal delivers a solid 75% markdown on its usual going rate to shave $40 off. This is the lowest price we have tracked for this unit, and it’s now fetching $10 less than its previous all-time low and our mention from October last year when it dropped to the $25 mark during the Prime Big Deals Day sale. Head below for more details.

Amazon hasn’t updated its Echo Auto device in a while, though this 2nd-gen model is still worth considering if you want to add Alexa to your car. It’s slimmer than its predecessor and takes up relatively less space. This particular model features five built-in microphones that allow Alexa to hear you clearly over music, air conditioning, and even road noise. The convenience of adding Alexa to your car can’t be overstated, and it allows to just use your voice to play music, make calls, request podcasts, and more – all without taking your eyes off the road.

Notably, Amazon’s early Prime Day deals are also live on its latest Fire tablets, which are now up to . All three Fire tablet variants are now on sale with prices starting at just $55. Also, the rest of the early Prime Day deals are waiting for you on this landing page right here.

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