The global acrylic artificial nails market size was valued at USD 670.18 million in 2024. The market is projected to grow from USD 703.48 million in 2025 to USD 1,042.12 million by 2032, exhibiting a CAGR of 5.77% during the forecast period.

Acrylic artificial nails are enhancements created by combining a liquid monomer and a powder polymer and are applied to the natural nail. These acrylic artificial nails are popular for their ability to create smooth and canvas intricate nail art and designs. Increasing attention to personal appearance and grooming across all age groups drives the market of artificial nails, including gel nails, dip powder, and acrylic-type nails. Consumers are investing more in beauty products, including artificial nails, as a form of self-expression and style enhancement, further boosting market growth.

For instance, according to a recent paper published by Boston University in 2024, around 67% of female college students view beauty and personal care products as essential, while 57% are willing to pay a premium for products that reflect their values.

Key players, such as Hand & Nail Harmony, Naio Nails, and KISS Products Inc., are innovating new artificial nail products to tailor to the growing consumer’s preference for trendy, fashionable products, expanding the growth of the global artificial nails market.

The trend of prioritizing personal grooming has expanded across different age groups and demographics. Consumers increasingly view well-maintained nails as an important aspect of their overall presentation, leading to higher demand for acrylic artificial nails as a practical and aesthetic enhancement. Acrylic nails offer a canvas for nail art, allowing users to display unique designs, patterns, and colors. This aligns with the broader shift toward self-expression in beauty routines, particularly among younger consumers, boosting the global acrylic artificial nails market share. For instance, according to the Personal Care Products Council, GDP contribution through the sales of personal care products in the U.S. reached USD 308.70 billion in 2022, from USD 267.30 billion in 2018.

Prolonged use of acrylic nails damages the natural nail bed, causing thinning, brittleness, and peeling of natural nails. Besides, the application and removal process of artificial nails increases the risk of fungal and bacterial infections, as moisture is trapped between the artificial and natural nails. Therefore, allergic reactions and skin irritations are linked to chemicals commonly used in acrylic nails, further hindering the acrylic artificial nails market growth.

Increasing innovations in materials and application techniques- such as more durable, flexible acrylic formulas and hybrid systems- attract consumers seeking both style and performance. Leading brands regularly introduce new collections inspired by seasonal trends, celebrity collaborations, and the latest nail art styles, which fosters market growth. For instance, in August 2024, KISS Products Inc. launched an exclusive nail collection in collaboration with renowned fashion designer Prabal Gurung, featuring six unique nail designs inspired by Gurung’s Fall/Winter 2024 collection.

Nowadays, consumers increasingly view nails as a canvas for artistic expression. Customized nail art allows individuals to showcase their unique style and personality, making acrylic nails more popular among consumers.  Besides, the rise of DIY kits, at-home application options, and salon services makes it easy for consumers to achieve professional-looking customized nail art, further boosting the market growth.

Based on type, the market is divided into wrap nails and press on nails.

The press on nails segment held the largest share of the market in 2024. Press on nails can be applied in minutes without professional assistance, making them highly attractive for consumers with busy lifestyles or those seeking quick beauty solutions, thus propelling segment growth.

The wrap nails are expected to be the fastest-growing segment in the market. Wrap nails use thin, flexible materials that closely resonate with the natural nail, providing a more subtle and natural look than other artificial nail types and augmenting the segmental growth.

Based on end-user, the market is divided into individual and commercial.

The commercial segment is predicted to hold a major market share during the forecast period. Commercial places, such as beauty salons, spas, and nail parlors, offer professional services, high-quality results, and access to expert advice. Therefore, consumers often prefer the expertise of trained technicians for intricate nail art, further intensifying segment growth.

The individual segment is expected to grow at the fastest CAGR during the forecast period. Advancements in DIY kits and press-on nails have made it easier for individuals to achieve professional-looking results at home, reducing the need for frequent salon appointments and further fueling segment growth.

Under distribution channels, the market is segmented into supermarket/hypermarket, specialty stores, online retail, and others.

The specialty stores segment held the maximum share of the market in 2024.  Specialty stores provide personalized customer service, allowing shoppers to receive expert advice, product demonstrations, and tailored recommendations. This hands-on experience is particularly valued for products such as acrylic artificial nails, which surges its segment growth.

The online segment is expected to be the fastest-growing segment in the future. Online platforms offer various acrylic nail products, designs, and brands, surpassing the physical stores’ variety. Therefore, consumers can easily compare prices, read reviews, and access exclusive online collections, further driving segment sales.

Geographically, the market is segmented into Asia Pacific, North America, Europe, South America, and Middle East & Africa.

Europe Acrylic Artificial Nails Market Size, 2024 (USD Million)

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Asia Pacific dominated the market. It is also the fastest-growing region within the overall market. Economic growth has led to higher disposable incomes and increased urbanization across Asia Pacific. Additionally, a growing emphasis is on personal appearance and grooming, particularly among younger and urban Asian populations. This trend is fueling the adoption of acrylic artificial nails as part of regular beauty routines, further contributing to the market growth. For instance, according to the World Population Review of 2021, India’s population is estimated to be around 1.45 billion in 2025, making it the most populous country in the world. This demographic surge is largely driven by a large, dynamic, and youthful population, with approximately 65% of Indians under 35.

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Europe is the second fastest-growing market. Europe’s diverse population brings many beauty preferences and fashion-forward attitudes, making artificial nails integral to personal style across various age groups and backgrounds. This cultural embrace of beauty trends fuels a strong demand for innovative nail products. Besides, rising disposable incomes and a focus on self-care have increased spending on beauty and personal care, including acrylic artificial nails, further boosting the region’s market growth.

North America is the third fastest-growing region in the market. In North America, online stores offer an extensive range of brands, designs, colors, and finishes, surpassing the selection available in most retail outlets. Therefore, American consumers can easily compare products and discover exclusive or trending collections through e-commerce platforms, encouraging experimentation and repeat purchases. For instance, as per the data published by the Census Bureau of the Department of Commerce, in the third quarter of 2024, e-commerce sales represented 16.2% of total retail sales in the U.S. This marks a significant year-over-year increase of 7.5% compared to the same period in 2023.

In the U.S., social media platforms, influencer marketing, and celebrity endorsements have amplified the popularity of artistic and customized nail designs. This digital influence drives consumer demand for innovative and visually outstanding acrylic nails. Besides, leading brands invest heavily in product development, marketing, and introducing new designs and materials, further boosting the country’s acrylic artificial nail market trends.

The South America and Middle East & Africa regions are expected to grow significantly during the projected period. Recently, there has been a noticeable shift in beauty standards across South America, the Middle East & Africa, with increasing acceptance of acrylic-based artificial nails as a fashion statement. This is supported by a growing emphasis on personal grooming among youth and working professionals seeking new ways to express individuality and style. Besides, economic growth in countries such as Saudi Arabia, UAE, Nigeria, Egypt, and South Africa has led to higher disposable incomes, allowing consumers to spend more on personal care products.

Increasing collaborations and partnerships by key players allow nail salons to offer a broader range of specialized nail art services, including intricate acrylic designs and the latest trends. This attracts a wider clientele seeking unique and personalized nail enhancements, increasing the demand for acrylic artificial nails. Additionally, partnerships foster skills, techniques, and industry knowledge exchange between nail technicians and beauty professionals. This leads to higher-quality service delivery, innovation in nail art, and the adoption of advanced application methods, further enhancing the market growth. For instance, in January 2020, the Nail Art School by Dipika Parihar entered the Indian city Bengaluru market by launching its first Nail Academy in collaboration with Zorain’s Studio. This partnership marks the debut of The Nail Art School’s franchise-based model in the Southern part of India.

The acrylic artificial nails market research report provides a comprehensive analysis, focusing on key elements such as major companies, regional insights and market segmentation, competitive dynamics, type, end-user, and distribution channels. Additionally, it offers insights into market dynamics and highlights significant developments within the industry. Beyond these aspects, it also examines various factors contributing to market growth in recent years.

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	2019-2032
	2024
	2025
	2025-2032
	2019-2023
	CAGR of 5.77% from 2025 to 2032
	Value (USD Million)
Segmentation	By Type By End-user By Distribution Channel By Region UAE Rest of Middle East & Africa