Speaking at the official unveiling, the hotel’s General Manager, Divine Matey, said the rebranding signified more than just a visual refresh. “Accra is a city brimming with history, resilience, and a vibrant cultural identity, deeply rooted in the traditions of the Ga people,” he said. 

“With this transformation, Accra City Hotel aims to become more than just a place to stay; we aspire to be a gateway for our guests to truly experience the soul of Accra. Our new logo reflects this evolution, blending modernity with a respectful nod to our heritage.”

The new logo, while sleek and modern, features traditional Ga symbols as part of its secondary branding, reinforcing the hotel’s commitment to cultural authenticity. It marks the beginning of an ambitious journey by the hotel to create an immersive cultural experience within its premises.

Mr Matey explained that the hotel’s public spaces—lobby, lounges, and corridors—will now double as a curated gallery, showcasing a wide range of visual art forms and historical artefacts. These will tell the story of Accra’s evolution, from its early Ga settlements through colonial times to its emergence as a dynamic African capital.

The Chief Operating Officer of Accra City Hotel, Yaw Mamphey said the project is designed to elevate both the guest experience and the cultural consciousness of the city. “We believe this initiative will not only enrich the experience of our guests but also provide a platform for local artists and artisans to showcase their talent and for the stories of Accra and the Ga people to reach a wider audience,” he said. “Each piece has been carefully chosen for its artistic merit and its ability to contribute to a comprehensive and engaging narrative of our city's cultural identity.”

The artworks and artefacts, many of which are available for purchase, include paintings, sculptures, textiles, photography, and traditional objects that highlight Ga customs, chieftaincy, music, and symbolism. The installations were curated by The House of Heritage Ghana, a collective renowned for its work in cultural preservation and storytelling through visual art.

To enhance public engagement, the hotel plans to host guided tours led by cultural experts, as well as regular events such as lectures, performances, and workshops centred on Ga traditions and history.

The initiative has been warmly received by traditional leaders. Nii Ahene Nunoo III, Paramount Chief of the Abola Traditional Area and Chief Advisor to the Ga Mantse, described the project as a visionary move. “This is a commendable effort to not only preserve but also to share our history and culture with the world,” he said. “Accra City Hotel is setting a new standard for how hospitality can contribute to cultural understanding and appreciation.”

The hotel’s Executive Director, who conceptualised the initiative, was praised for spearheading the transformation with a strong focus on heritage and innovation.