A Deep Dive into Men's Personal Care Market 2025: Key Drivers

Published 2 months ago• 6 minute read

Men's Personal Care

Which drivers are expected to have the greatest impact on the over the men's personal care market's growth?
The escalating trend among consumers around the world for particular grooming products is playing a significant role in the expansion of the men's personal care market. Grooming encompasses the practices individuals engage in to maintain cleanliness and enhance their appearance. Grooming aids, specifically for men, enable these individuals to look after their personal aesthetics which, in turn, propels the growth of the men's personal care market. For example, Voyant Beauty, a firm in the US producing personal care products, reported in June 2024 that over the previous five years, there was an 857% increase in demand for men's skincare routines. Consequently, the market is expected to soar to $110 billion by 2030. In addition to this, there has been a 56% rise in the number of men buying more skincare products than they did half a decade ago. Therefore, the increasing consumer preference for specific grooming items is bolstering the advancement of the men's personal care market.

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What is the future CAGR of the men's personal care market, and how will it impact industry expansion?
The market size for men's personal care has seen significant growth over the past few years. From $69.45 billion in 2024, it is expected to expand to $76.26 billion in 2025, with a compound annual growth rate (CAGR) of 9.8%. Factors contributing to this growth during the historical period include diversified marketing strategies catering to different cultures, societal views on self-care, trends favoring natural and organic products, the incorporation of wellness, and the significant influence of celebrity endorsements and influencers.

The market size for men's personal care is anticipated to witness swift expansion in the approaching years, escalating to $113.16 billion by the year 2029, along with a compound annual growth rate (CAGR) of 10.4%. The predicted growth within this forecasted timeframe comes from market broadening, shifts in consumer tastes, emphasis on health & wellness, innovation in products specifically for males, cultural and societal changes, and environmental sustainability. The primary trends expected throughout the forecast period involve customization & personalization, an increase in awareness about men's grooming, diversity & inclusivity, products that are natural & organic, and innovative products designed specifically for men.

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What are the most significant trends transforming the men's personal care market today?
Key players in the men's personal care sector are increasingly focusing on bringing skincare collections to the market, specifically designed to tackle unique skin issues such as sensitivity, aging, and the need for hydration. These collections consolidate skincare routine by offering compatible products that synergistically work to enhance skin health and aesthetics, thus encouraging regular skincare practices and boosting overall grooming and confidence. To illustrate, Piramal Pharma, a pharmaceutical firm based in India, ventured into the men's grooming market with the introduction of the BOHEM product range in April 2024. The brand's aim is to transform grooming culture, promoting more comprehensive self-care routines by utilizing scientifically validated ingredients.

Which key market segments comprise the men's personal care market and drive its revenue growth?
The men's personal care market covered in this report is segmented -

1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Super markets/Hyper markets, Other Distribution Channels

Subsegments:
1) By Skin Care Products: Moisturizers, Cleansers and Exfoliators, Sunscreen and Aftershave Balm
2) By Hair Care Products: Shampoo and Conditioner, Styling Products, Hair Treatments
3) By Shave Care Products: Shaving Creams and Gels, Razors and Blades, Post-Shave Balms and Lotions
4) By Fragrances: Eau de Toilette, Eau de Parfum, Body Sprays and Deodorants
5) By Other Products: Body Washes and Scrubs, Oral Care Products, Grooming Accessories

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What regions are at the forefront of men's personal care market expansion?
North America was the largest region in the men's personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men's personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the men's personal care market?
Major companies operating in the men's personal care market include LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men

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What Is Covered In The Men's Personal Care Global Market Report?

•Market Size Forecast: Examine the men's personal care market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the men's personal care market for a structured understanding.
•Key Players Overview: Analyze major players in the men's personal care market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the men's personal care market.
•Segment Contributions: Evaluate how different segments drive overall growth in the men's personal care market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the men's personal care market.
•Industry Challenges: Identify potential risks and obstacles affecting the men's personal care market.
•Competitive Landscape: Review strategic developments in the men's personal care market, including expansions, agreements, and new product launches.

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