Zepto enters consumer analytics space with launch of subscription-based Atom
Zepto is set to introduce Zepto Atom on May 16. This platform offers subscription-based analytics. It uses Zepto GPT and NLP. Partner brands gain proprietary data. They can improve performance with an AI assistant. Zepto Atom also functions as a commerce platform. Brands like Yakult and Amul are already participating. It provides hyperlocal targeting and real-time consumer insights.
Highlights
Quick commerce platform Zepto is venturing into the subscription-based analytics space with the launch of Zepto Atom on May 16, the company announced on Wednesday.
Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance.
Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis.
Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website.
Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials.
Brands such as Yakult, My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard.
- Published On May 15, 2025 at 11:42 AM IST
