For the first time ever, ZEGNA will present its Summer 2026 collection outside of the traditional Milan Fashion Week calendar, bringing its iconic fashion show to Dubai. Taking place on June 11, 2025, the legendary Italian fashion house will bring its Made in Italy collection to the Dubai stage, sharing its centuries-long history with a brand new audience. And perhaps we’ll all get one step closer to being as cool as this guy.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo ZEGNA Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
“Dubai has emerged as a dynamic and forward-thinking hub for fashion, where tradition and innovation come together to create something truly unique,” said His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM). “As a city that connects cultures from around the world and holds a strong presence on the global stage, it offers an unparalleled platform for brands looking to engage with a diverse and discerning audience. Beyond its thriving luxury market, Dubai is fostering a new era of creativity, sustainability, and digital innovation in fashion, making it a natural choice for brands seeking to explore new perspectives. With a deep appreciation for craftsmanship and an influence that extends far beyond the fashion world, Dubai provides the perfect setting for ZEGNA to share its story—celebrating the artistry of Made in Italy in a city that values quality, heritage, and a bold vision for the future.”
The Spring/Summer 2026 show will be the centerpiece of a week-long series of curated experiences, designed to engage top clients, brand friends, and select international press members.
As part of this historic event, Villa ZEGNA—the brand’s traveling concept inspired by Ermenegildo Zegna’s original home—will make its way to Dubai, offering an immersive experience of the brand’s rich heritage of craftsmanship and innovation. Following its debut in Shanghai and New York, this latest chapter honours ZEGNA’s creative spirit, commitment to sustainability, and modern vision.
Each and every year, ZEGNA continually delivers a fashion show worthy of an Oscar nomination, fusing artistic elements that stimulate the senses in a way that can only be described as magical. With its iconic brown and orange hues blanketing the show, the visual presentation is unlike any other fashion show on the planet, and we can only begin to fathom what they will concoct for their first ever Dubai showcase.
