Violife has launched Supreme Cheddarton, a new plant-based alternative to cheddar cheese, which is the first in its category to be a high source of protein. The product also contains 30% less fat than traditional dairy cheddar, making it a potential option for consumers looking to reduce their fat intake without compromising on taste or texture.
“This is a breakthrough moment for plant-based alternatives to cheese”
Currently available in Sainsbury’s, Waitrose, and Ocado, the 200g pack of Supreme Cheddarton is priced at £2.95. The product will also be introduced to Asda and Morrisons stores in early July.
Monica Bordin, Head of Violife Global Brand & Violife North America, noted that the product represents a significant development in the plant-based cheese sector. “This is a breakthrough moment for plant-based alternatives to cheese. With Supreme Cheddarton, we’re combining rich flavour, crave-worthy texture, and real nutritional benefits — all without compromise,” she said.
Crafted from premium plant-based ingredients, Supreme Cheddarton is designed to replicate the flavor and texture of traditional cheddar. It is described as having a rich, mature taste, with a crumbly yet creamy texture that melts easily. The product is also free from the top 14 allergens, including dairy, gluten, and nuts, and contains no artificial preservatives or GMOs. Additionally, it is fortified with vitamin B12.
The company, recently recognized as Canada’s number one dairy-free cheese brand, has captured a significant share of the market and continues to lead innovation in the sector.
Bordin continued, “Our mission is to provide consumers with seamless, great-tasting plant-based options that don’t compromise on texture or flavour. As category leaders, we continue to expand plant-based choices for retailers and food service providers with a strong innovation pipeline designed to meet evolving consumer demands.”
