” uploaded their latest reel on their instagram page, where, by means of Google’s new video generation model, Veo 3 they created a parody reel roasting different influencer archetypes reacting to disaster. The video was the literary definition of brutal honesty. The video presented almost every stereotypical influencer archetype immaculately, ranging from the overly cheerful lifestyle vloggers to the not-so-philosophical “dude” podcasters delivering their unhelpful thoughts on a fictional natural disaster. The people watching were left shocked at the uncanny accuracy in the influencer’s facial expressions, vocal tone and camera angles, than the satirical video being served on their feeds. Even seasoned video editors struggled to fathom that the entirety of the reel was a 100% AI-generated.

This satirical reel goes beyond just existing as a mindless route into the labyrinth of Instagram “doom-scroll”. This was in fact a broadway-worthy performance symbolising that Veo3 does not need actors, a lighting setup, a jaw-dropping set or even a camera. With merely a properly engineered prompt, the video-generation model can curate a studio-quality video with expression-filled avatars, realistic movement and even a custom audio. The Dor Brothers famous for their satirical sketches merely devised the concept, Veo 3 however, delivered it, with results that were bewitching.The reel, to this moment, stays viral on Instagram, with people in awe and also people wondering, “just how far has AI come”? Aside from the positively framed questions, Instagram users pondered concerningly if AI in the near future will replace filmmakers, editors and cinematographers? Which pressingly remains a fair question, considering Veo 3’s visual output isn't only a tool that is enhancing something human beings created, rather, the tool creates it from scratch, with just a few prompts fed to it. The netizens further joked how the Rockstar Games should have used Veo 3 to create the trailers for the much awaited “GTA VI”, rather than spending years on cinematic cutscenes. A few even wondered why Ad agencies should be spending millions on production anymore, when AI tools can generate content deemed perfection within minutes.

AI- driven tools such as Veo 3 enables creators to produce premium grade content with no crew, no monetarily sacrificing actors, lights or cameras. Tools such as this makes premium editing accessible to every video-editing aspirant, without them having to dig through cheap softwares tangled in viruses over the internet. However, this also presses down heavily over the alarms for creative professionals who have spent years mastering the complex editing tools that Veo 3 today replicates efficiently.

Overall, AI tools like Veo 3 are redefining what it means to be creative, creating a noticeable shift in how visual content can be produced. In the case of The Dor Brothers’ roast, AI served as a means to execute a concept, with speed and technical polish, that once, should have required months to deliver, with a lot more monetary resources.

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