Diamonds & Pearls, a new boutique concept from David’s Bridal, is officially opening May 29 in Delray Beach, Florida, as part of the retailer’s upscale rebranding strategy. Aimed at modern brides seeking an immersive and tech-enhanced shopping experience, the 3,500-square-foot boutique offers a curated collection of designer gowns and exclusive labels in a refined setting that blends couture aesthetics with affordability.

Located at 9097 West Atlantic Avenue, the Diamonds & Pearls store reimagines the bridal journey with personalized services, digital touchscreens powered by Shopify POS, custom design consultations with designer Viola Chan, and elevated touches like Champagne service. While carrying roughly one-third of the typical SKUs of a traditional David’s Bridal store, the boutique focuses on trending silhouettes and includes exclusive collections from Marchesa, Oleg Cassini, and Galina Signature.

David’s Bridal plans to evaluate this launch before expanding further, positioning Diamonds & Pearls as a cornerstone of its transformation following past bankruptcies and a new ownership under Cion Investment.

Image Credit: David's Bridal / WWD