In an exciting fusion of wellness and whimsy, Dr Glitter has unveiled the world’s first edible glitter supplements, now available at Urban Outfitters locations across the U.S. and online at urbanoutfitters.com.

This innovative product, developed in Australia and designed to enhance meals with a touch of sparkle, offers a new way to deliver essential vitamins, minerals, and probiotics.

Dr Glitter, the world’s first and patent-pending oral delivery format that encapsulates active ingredients in crystals, is tasteless, made from natural ingredients, and designed to be sprinkled on meals. This format appeals to health-conscious Gen Z consumers by making nutrition fun and accessible. Plus the prices are attractively under $20.

After five years of research, Dr Glitter employs ActivCrystal Technology to create colorful, tasteless crystals made from natural ingredients beetroot and carrot extracts. These ingredients help provide its vibrant hues without using artificial colors or sweeteners.

Urban Outfitters will offer two formulations: red iron crystals and orange probiotic crystals, perfect for sprinkling on meals, snacks, or smoothies.

The launch of Dr Glitter continues to enforce the broader movement towards natural, health-focused solutions to combat America’s worsening health crisis, especially with a younger generation of consumers.