Swim/Surf | California Apparel News
INDUSTRY ISSUES
Planning Swim Strategy for Year-Round Success in a Season-Specific Category
By Dorothy Crouch, Contributing Writer | May 8, 2025
California Apparel News asked swim-industry insiders: What is the single most-important piece of advice you feel is crucial for your associates, colleagues and peers to plan a successful swim strategy for the remainder of the year?
SS25 Swimwear: Fashion as Usual
Swimwear keeps blurring the line between fashion and sportswear to become an integral part of a woman’s wardrobe. It’s a phenomenon that involves both the hijacking of sportswear-aesthetic codes and new ways of treating swimwear as a fashion item to be integrated into complete silhouettes.
Los Angeles Swim Week Energizes Market With Runway Shows
Michael Costello x Revolve runway looks with festive, colorful resortwear and swimwear perfectly closed out Los Angeles Swim Week. Through a partnership with Fashion Tech Works at The New Mart and Art Hearts Fashion, 20 designers in all took to the catwalk.
La Plage Miami Brings French Fashion to Its Boutique-Style Show
Launching July 14 at the Boulan South Beach with an evening opening reception, La Plage Miami continued through July 18 in the hotel’s penthouses. The curated collection of French fashion brands was presented with all the flair of Parisian couture set against the sun and sea of the location.
Hammock Returns to Miami in New Venue
The New World Center in Miami Beach, Fla., welcomed Hammock July 16–18 along with the show’s new philosophy. Hammock was all about slow fashion, social responsibility, respect for the environment, inclusiveness and wellness.
