Tuesday, May 27, 2025

A group of influential travel journalists from Spain’s Basque region recently embarked on a vibrant exploration of Cork, Kinsale, and Cobh, unveiling the cultural charm and coastal beauty of southern Ireland. Invited by Tourism Ireland in collaboration with Fáilte Ireland and Aer Lingus, the media visit celebrated the launch of a new direct flight from Bilbao to Cork, offering Spanish travelers seamless access to one of Ireland’s most captivating regions.

The five visiting journalists, representing both print and online platforms with a combined readership in the millions, explored the region’s cultural heritage, culinary excellence, and scenic beauty. Their experiences will be shared with audiences across Spain, opening a window into Ireland’s southern treasures and positioning the region as a must-visit destination.

The new Aer Lingus route connecting Bilbao to Cork serves as a vital link between the Basque Country and Ireland. With just a short flight, Spanish travelers now have easier access to the vibrant towns and tranquil landscapes of southern Ireland. To celebrate this new gateway, Tourism Ireland brought together travel writers with the power to influence and inspire outbound tourism.

Their journey through Ireland’s southern heartland aimed to showcase the rich mix of history, adventure, and hospitality that defines the region. From iconic landmarks to off-the-beaten-path experiences, the itinerary was designed to leave a lasting impression—and create compelling stories for eager Spanish readers.

The group began their tour with a visit to , one of Ireland’s most famous sites. Surrounded by ancient stone towers and lush greenery, the journalists embraced the tradition of kissing the Blarney Stone, said to grant the gift of eloquence. The visit offered not just striking visuals but also a deeper connection to Irish folklore.

Next, they toured the , home to some of Ireland’s most celebrated whiskeys. Here, the group discovered the intricate craftsmanship behind each bottle and experienced tastings that brought the heritage of Irish distilling to life.

In Cork city, they stepped into local culture at the and delved into maritime history at , an immersive museum that tells the tragic and powerful story of the Titanic’s final port of call. These destinations offered the journalists rich historical narratives to share with their readers.

Beyond the landmarks, the trip introduced the visitors to authentic, lived experiences. One evening, they enjoyed a , where local musicians filled the room with soulful melodies. The night captured the warmth, rhythm, and community spirit of Irish pub culture.

Another highlight was a , providing a fresh view of the coastline from the water. The group also visited the iconic , set on a rugged offshore island and accessible only by boat, where they enjoyed panoramic views and tales of seafaring history.

The final leg of the trip brought the journalists to , a picturesque coastal town known for its culinary flair and charming streets. They embarked on a along Kinsale’s scenic shoreline—an eco-friendly way to experience the area’s natural beauty and hidden corners. This sustainable mode of exploration aligned with Ireland’s growing emphasis on responsible tourism.

Capping off the visit was a , where the group sampled local delicacies, met artisanal producers, and learned about the town’s culinary heritage. From seafood to handcrafted chocolates, each tasting offered a flavor of Ireland’s evolving food scene.

This initiative reflects Tourism Ireland’s broader strategy to strengthen its position in the Spanish outbound travel market. Spain represents a growing segment of culturally curious travelers who seek destinations rich in history, authenticity, and natural beauty—all of which southern Ireland delivers in abundance.

By hosting these respected journalists, the tourism boards aim to amplify awareness of Cork and its surroundings, supported by the convenience of direct air access from Bilbao. With articles and digital content expected to reach millions across Spain, the promotional impact is set to be significant.

As Spanish audiences read about traditional music in a Cork pub, the echo of waves around Ballycotton, and the savory charm of a Kinsale food tour, southern Ireland is likely to rise in the ranks of their next must-see destinations.