Global fashion giant Shein is landing in Alberta for the first time with a 12-day pop-up at CrossIron Mills, running July 2 to July 13. 

Coinciding with the Calgary Stampede, the event offers two immersive pop-ups designed to blend summer fashion with western flair and interactive beauty moments.

Located near Entrance 6, the flagship pop-up will showcase a curated selection of Shein’s most popular collections, with a strong emphasis on Stampede staples. The space will also highlight seasonal collections across categories like swimwear, home, menswear, accessories, beauty, and more.

Shoppers can find in-store-only promotions, including discounts of up to 30 percent off and exclusive gifts with purchase while supplies last. A limited-edition Calgary tote bag, designed by local artist Irene Neyman, will also be available.

Adding to the experience, a second installation near Entrance 2 invites visitors into SheGlam, Shein’s fast-growing beauty line, with a Stampede-inspired activation that brings the brand’s bold aesthetic to life.

The event runs Monday through Saturday from 10 a.m. to 9 p.m., and Sundays from 11 a.m. to 6 p.m.

Shein has been targeting the Canadian market since last year with exclusive pop-up locations and campaigns across the country. 

Last winter, it launched a pop-up in Toronto at the Distillery District’s Winter Village. In 2024, it equally hosted pop-up experiences in Montreal, as well as in Vancouver and Ottawa.