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Yerevan, June 19, 2025 – VTB (Armenia) has announced a groundbreaking with the music Foundation in the Name of the Future, signaling a important investment in armenia’s burgeoning musical talent.

The collaboration aims to bolster the foundation’s core initiatives, encompassing cultural enrichment programs, educational advancement, concert organization, and the provision of scholarships tailored for young, gifted musicians.

The between VTB (Armenia) and the Music Foundation is designed to amplify the reach and impact of musical endeavors across Armenia.

Ara Avagyan, General Director and Chairman of the VTB (Armenia) Directorate, emphasized the symbiotic relationship between business and culture in this . “Cooperation with the Music Foundation is a strategic alignment aimed at nurturing young talents who will uphold musical traditions and elevate Armenia’s presence on the global stage,” he stated.

Anna Ter-Ovakiyan, Director of the Music in the Name of the Future, highlighted the transformative power of the bank’s support. “This isn’t merely financial aid; it’s an investment in potential.we are creating pathways for young musicians to learn from the best, refine their skills, and confidently pursue their dreams.We deeply appreciate VTB’s commitment to shaping the musical landscape of our nation,” she remarked.

established in 2019, the Music foundation in the Name of the Future was the brainchild of Sergei Sambatyan, the artistic director and chief conductor of the State Symphony Orchestra of Armenia.

It’s central mission revolves around championing young Armenian musicians, fostering their capabilities, and promoting Armenian musical culture both domestically and internationally.

VTB (Armenia) operates under the regulatory oversight of the Central Bank of the RA, ensuring adherence to financial standards and contributing to the stability of the Armenian banking sector.

did you know? According to a 2024 report by the Armenian Ministry of Culture, investments in arts education have increased by 15% year-over-year, reflecting a growing national focus on cultural development.

This provides young Armenian musicians with invaluable resources and opportunities, nurturing their talent and propelling them towards successful careers in music.

Area	Impact
Education	Access to master classes and advanced training programs.
performance	Opportunities to perform in concerts and showcase talent.
Financial Support	Scholarships to cover tuition and living expenses.
Cultural Exchange	Exposure to international musical traditions and collaborations.

Investing in the arts,especially in music education,yields long-term cultural and economic benefits. A vibrant arts scene attracts tourism, boosts local economies, and enhances a nation’s cultural identity.

Moreover, studies have shown that music education enhances cognitive skills, creativity, and overall academic performance. This between VTB (Armenia) and the Music Foundation exemplifies a commitment to these enduring values.

Pro Tip:

Encourage young musicians to seek out mentorship opportunities and actively participate in local and international music competitions to gain exposure and refine their skills.

What are your thoughts on this ? How else can businesses support the arts? Share your comments below!

VTB Bank (Armenia) consistently demonstrates a commitment to community engagement, and one of its most impactful endeavors involves strategic partnerships with music foundations. This collaborative approach not only supports the arts but also contributes considerably to the cultural landscape of Armenia. These partnerships are crucial, as they frequently enough facilitate access to resources and opportunities that might or else be unavailable to emerging Armenian artists.

At the heart of the collaboration lies a shared vision: to nurture and elevate Armenian musical talent. These partnerships are structured to provide comprehensive support, encompassing financial backing, promotional assistance, and the creation of platforms for artists to showcase their work. The goals include:

These strategic partnerships aim to provide Armenian musicians and music education programs access to much-needed resources, ultimately fostering the growth of Armenia’s musical talent and contributing to the preservation of its rich cultural heritage. This collaborative approach typically results in a wide range of benefits for those involved.

The benefits of this partnership extend to various stakeholders, creating a multifaceted positive impact that includes:

Several partnerships showcase the tangible outcomes of this collaboration.Consider a recent initiative where VTB Bank (Armenia) sponsored a local music festival. The sponsorship provided funding for the festival’s operations, enhanced marketing activities, and made it possible to attract a wider audience.Here’s a summary of the main impact:

Another example includes supporting music educational programs for children. The bank’s contribution provided instruments, training, and access to music lessons. This investment contributes to the growth of future musical talent. These examples demonstrate direct benefits for the Armenian population.

Maximizing Partnership Success: Practical Tips

For music foundations seeking partnerships, these best practices can maximize success:

• Offer Mutual Benefit: Articulate the concrete advantages provided to the bank, such as brand visibility and positive public relations.
• Openness: Provide detailed financial reports and performance metrics.
• Community Engagement: Encourage community involvement in all partner projects and events.

VTB Bank (Armenia)’s commitment to a collaborative approach with music foundations underscores its corporate social responsibility and strengthens the cultural fabric of Armenia.By strategically investing in music programs, the bank supports a thriving ecosystem for Armenian music.