SeaPRwire, a prominent public relations and media communications platform in Asia, has strategically expanded into the Arab region through a new alliance with Novationwire. The partnership has established a regional office in Dubai, United Arab Emirates, designed to provide localized support and enhanced PR solutions. Key sectors of focus include AI, Crypto, forex trading, online gaming, and online entertainment.

This expansion marks a significant milestone in SeaPRwire’s global strategy, intending to better serve enterprises in the Middle East with tailored media outreach services. Novationwire's regional expertise will enable the Dubai office to function as a local hub for brands seeking to strengthen their media presence in Arabic-speaking markets and beyond.

Dubai has become a global innovation center, acting as a major business gateway between East and West. The city’s dynamic economy and pro-business regulatory environment continue to attract leading companies in emerging industries such as AI, blockchain, fintech, and digital entertainment. Recognizing the increasing demand for localized media support, SeaPRwire and Novationwire are providing targeted communication services customized to these high-growth sectors' unique needs.

Grace Martin, Media Director at SeaPRwire, stated that Dubai is a key strategic location for their international growth. The partnership with Novationwire allows them to offer on-the-ground support and culturally attuned media solutions, empowering brands to connect effectively with audiences in the Arab region.

The Dubai office provides press release distribution services in both Arabic and multiple global languages, leveraging SeaPRwire’s AI-driven media distribution platform. This ensures timely and accurate delivery of client messages across borders and linguistic regions. Businesses gain access to advanced targeting capabilities, reaching key media outlets, journalists, and industry influencers throughout the Arab world and internationally.

Ethan Youssef, Regional Director at Novationwire, highlighted that their advanced multilingual technology helps clients publish and distribute press releases in Arabic, English, and over 20 other languages. This capability is essential for companies in sectors like crypto and forex, where credibility and global exposure significantly impact growth and investor engagement.

SeaPRwire’s expansion into Dubai emphasizes serving companies in cutting-edge digital sectors. AI startups, cryptocurrency platforms, online entertainment services, and forex trading firms often encounter specific challenges when entering the Arab market, including regulatory complexities, cultural nuances, and language barriers. To address these challenges, SeaPRwire and Novationwire offer localized media strategies for the UAE and broader Arab market, Arabic language press release creation and distribution, AI-enhanced global press distribution across 30,000+ media outlets, direct-to-editor services for major publications, and sector-specific media lists for fintech, AI, crypto, and entertainment.

These resources enable companies to establish a stronger media presence, build credibility, and engage more effectively with investors and consumers in Arabic-speaking markets. The partnership supports the UAE’s Vision 2030 goals to foster innovation and attract foreign investment. By providing tech-forward businesses with essential media tools, SeaPRwire and Novationwire contribute to the growth of a digitally empowered economy in the region.

Martin added that their presence in Dubai is about more than business expansion; it's about supporting the evolution of communication in a region becoming a hub for digital innovation. Whether clients are launching a new crypto token, announcing an AI breakthrough, or expanding a forex trading platform, they aim to ensure their stories are heard clearly, locally, and globally.

Novationwire is a global PR and media distribution company focused on connecting brands with audiences across emerging markets, particularly in the Middle East, Southeast Asia, and Africa. SeaPRwire is a leading earned media communications management platform in Asia, designed to empower PR professionals through its Branding-Insight Program, connecting clients with a vast network of journalists, editors, and online media outlets, leveraging AI-driven technology to enhance brand awareness and audience engagement.