Saturday, June 21, 2025

The Saudi Tourism Authority (STA) is kicking off its eagerly awaited “Saudi Summer 2025” campaign, inviting travelers to explore the Kingdom’s vast offerings. This year’s summer program, themed “Color Your Summer,” promises to immerse visitors in the country’s unique blend of culture, nature, and adventure. With six prominent regions showcasing Saudi Arabia’s diverse attractions, the Kingdom aims to capture the imagination of both international and local tourists, offering a summer experience like no other.

This summer, the Aseer region will shine brightly in the Saudi Summer 2025 campaign. Known for its cool mountain air and scenic vistas, Aseer promises to be an exciting destination for travelers seeking both adventure and cultural experiences. The Aseer Summer Season, with events such as the Al-Muftaha Village and Plato Event, will highlight the region’s rich heritage through music, art, and cultural performances.

Outdoor enthusiasts can also look forward to hiking through the region’s picturesque landscapes, offering breathtaking views of the mountains, valleys, and traditional stone villages. The mild temperatures make it an ideal destination for those wanting to escape the summer heat while discovering Aseer’s incredible blend of nature and culture.

Riyadh, Saudi Arabia’s capital, is set to become the focal point of entertainment and esports this summer. Hosting the second edition of the Esports World Cup (EWC), Riyadh will attract global gaming enthusiasts and spectators. This highly anticipated event reinforces Riyadh’s position as a rising star in the world of competitive gaming.

But Riyadh is not just about esports. The city offers a dynamic cultural landscape, with a variety of events such as family-friendly entertainment, art exhibitions, and cultural festivals. Riyadh’s rich history blends seamlessly with its modern architecture, shopping malls, and innovative dining venues, offering visitors a multifaceted experience. Whether you’re into history, gaming, or cultural exploration, Riyadh is a destination for all kinds of travelers.

Jeddah, the coastal jewel of Saudi Arabia, beckons travelers with its gorgeous Red Sea coastline. The city offers visitors a chance to indulge in luxury resorts, pristine beaches, and various water-based activities like snorkeling, diving, and sailing. The milder summer climate makes Jeddah an inviting destination for those seeking a blend of relaxation and adventure.

In addition to its natural beauty, Jeddah boasts exciting attractions such as City Walk and the world-class Circus 1903 performances. The city’s mix of luxury and family-friendly options provides a welcoming atmosphere for all ages, making it a must-visit destination for summer vacations.

In a groundbreaking move, Saudi Arabia is opening its exclusive Sheybarah and Ummahat islands to tourists for the first time. These unspoiled Red Sea islands are set to redefine luxury tourism, offering private retreats in a stunning natural environment. With powdery white beaches, crystal-clear waters, and abundant coral reefs, these islands promise an exceptional getaway for those seeking a serene, sophisticated escape.

The islands will combine luxury with sustainability, ensuring that visitors can enjoy their stay while preserving the pristine environment. These secluded islands are perfect for those in search of an exclusive maritime experience, making them a highly anticipated destination for those seeking the ultimate in relaxation and adventure.

Nestled in the cool mountain regions of western Saudi Arabia, Taif offers a refreshing break from the heat of the lowlands. Known for its fragrant Taif roses, scenic landscapes, and mild temperatures, the city is a perfect destination for those looking to unwind in a serene, natural setting.

Visitors can explore the picturesque Al-Shafa and Al-Hada mountain ranges, enjoy the views from Arruddaf Park, and explore traditional souqs. Taif’s deep cultural roots and natural beauty create a harmonious blend that appeals to those who seek both peace and adventure. Its cooler weather and rich heritage make it a timeless summer destination for travelers of all kinds.

Al-Baha, a hidden treasure in southwestern Saudi Arabia, offers a unique escape for eco-tourism enthusiasts. Surrounded by misty mountain peaks and lush valleys, Al-Baha is an ideal destination for those looking to immerse themselves in nature. The Raghadan Forest, with its fog-drenched trails, traditional villages, and vibrant ecosystems, offers visitors a tranquil and memorable experience.

Whether it’s hiking through the forest, exploring the cultural landmarks, or simply enjoying the serenity of nature, Al-Baha offers a unique adventure that connects visitors with the environment in its purest form. For eco-tourism lovers, Al-Baha offers a peaceful and unspoiled escape, perfect for those seeking to experience Saudi Arabia’s natural beauty at its finest.

The “Color Your Summer” campaign aims to attract over 41 million visitors by the end of 2025, with an anticipated tourism revenue of SAR 73 billion. This is a part of Saudi Arabia’s broader Vision 2030 initiative, which focuses on diversifying the economy and reducing the country’s reliance on oil revenues.

Saudi Arabia is also significantly enhancing its tourism infrastructure to accommodate the growing number of visitors. This includes the addition of more than 1 million domestic flight seats to facilitate travel to the Kingdom’s many regions. The improvements are part of a national effort to build Saudi Arabia into a global tourism powerhouse.

The “Saudi Summer 2025” campaign aligns perfectly with the goals of Vision 2030, which seeks to position Saudi Arabia as a world-class tourism destination. The Kingdom’s diverse landscapes, rich culture, and modern infrastructure are already attracting increasing numbers of tourists, making it a prime location for travelers seeking new experiences.

Saudi Arabia’s tourism growth is expected to continue as the Kingdom focuses on promoting its natural beauty, rich history, and world-class hospitality. With top-tier infrastructure, luxurious resorts, and numerous cultural landmarks, Saudi Arabia is well on its way to becoming one of the world’s most sought-after destinations.

Whether you’re seeking outdoor adventures in the mountains, relaxation by the Red Sea, or an exclusive island escape, Saudi Arabia’s “Color Your Summer” campaign promises a truly unique experience. With its diverse range of destinations and experiences, the Kingdom offers something for everyone. From cultural festivals to luxury retreats, Saudi Arabia’s summer 2025 campaign invites you to explore the Kingdom’s vibrant beauty and rich history, creating memories that will last a lifetime.