Samsung is making headlines with a pair of announcements, one focused on deals for Indian consumers and the other on improved viewing experiences for Netflix subscribers.

First, Samsung has unveiled the Bespoke AI Festival in India, timed to coincide with the nation's spring harvest festivals. Running from April 4 to April 15, 2025, the festival offers substantial discounts and incentives on Samsung's smart home appliances. Customers can expect:

• Discounts of up to 48% on select appliances
• Cashback offers reaching up to Rs 20,000
• Zero down payment financing options
• Special pricing on extended warranties, such as a 2-year comprehensive warranty with Samsung Care+ on Front Load washing machines for ₹499 (originally Rs 4,290)
• Extended warranties on refrigerators (FDR & SBS models) for Rs 449 (1-year) and Frost Free models under 500L for Rs 349 (1-year)
• Long-term warranties, including 20 years on Digital Inverter Compressors (refrigerators) and Digital Inverter Motors (washing machines), 10 years on Ceramic Enamel Cavities (microwaves), and 5 years comprehensive warranty on air conditioners.
• Free installation for Bespoke AI WindFree ACs

Samsung emphasizes that its AI-powered appliances aim to simplify daily life with intuitive technology. These offers are available on Samsung.com, major online retailers, and select Samsung retail outlets.

In other news, Samsung is rolling out a free software upgrade for select smart TVs and monitors that enhances the Netflix viewing experience. This upgrade introduces HDR10+ support for compatible TV series and movies, promising higher contrast, brightness, and more realistic colors. The upgrade applies to 2025 Samsung Neo QLED, OLED, and Lifestyle TVs, as well as monitors from 2025 and 2024.

Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics, stated, "We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem."

According to TechRadar, the HDR10+ content on Netflix utilizes the AV1 codec, which isn't supported by older Samsung models. Examples of HDR10+ supported titles include Glass Onion: A Knives Out Mystery, Jurassic World: Fallen Kingdom, and Bird Box. The availability of HDR10+ is indicated on the movie's page on your Samsung TV.