We've hit peak anticipation for the summer months ahead with plans for vacations underway, as well as new shopping arrivals that will land in our suitcases. Inspiration is appearing especially with the release of the Saint Laurent ‘An Ordinary Day’ campaign that reimagines everyday summer moments through the lens of the Martin Parr and creative direction of Anthony Vaccarello. It predicts a summer wardrobe that taps into the Rive Gauche style that Yves Saint Laurent himself brought to the Left Bank of Paris in the 1960’s.

In the collection, the French fashion house was inspired by Saint-Tropez with designs that capture the allure of the South of France. Bags are finished in metallic brocade in shades of fuchsia and jade. Shoes are executed in dramatic wedge silhouettes with gold-plated sculptural heels. Cuff bracelets are designed with hammered metal and set with vibrant cabochon gemstones. In essence, the pieces showcase the #1 trend to invest in for summer 2025: opulent maximalism. The dramatic, eye-catching pieces tap into a sense of unbridled extravagance we’ve been predicting a comeback for in the fashion space appearing on the runways. And what better way to elevate the everyday? Ahead, see more from the campaign and shop the Saint Laurent summer 2025 collection.

Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.