last year, fashion weeks in the French capital are a celebrity magnet. Paris Men’s Fashion Week kicks off this week, where brands big and small, heritage and contemporary, are presenting what we’ll be wearing next summer.

Keeping an eye on the front-row as such events is interesting: these celebrities and muses are perhaps most representative of their key customers. At Louis Vuitton, for instance, it was a stacked gathering of the international music industry. K-Pop idols like BTS’ J-Hope and Jackson Wang rubbed shoulders with Jay-Z and Beyoncé, who were the last to arrive, like the king and queen they are. Earlier that day at Saint Laurent, Francis Ford Coppola made a rare public appearance to attend creative director Anthony Vaccarello’s, a known cinephile, spring/summer presentation. (Maybe Coppola will direct a future campaign of the designer’s? We’d love to see the link-up.)

More shows are scheduled for the week ahead, including Jonathan Anderson’s highly-anticipated debut at Dior (which of if Loewe muses will defect to the French house, if any?), so check back here for the latest in front-row style this Pairs Men’s Fashion Week.