A luxury watch is an extension of one’s personality. It is a reflection of style, craftsmanship, and timeless elegance. Recognising this growing affinity for

high-end timepieces

,

Myntra Luxe

has expanded its portfolio with 10 new brand launches, taking the overall selection to over 5,500 luxury timepieces. Seeking a classic heirloom piece or a bold statement watch, this collection will ensure that you find one that truly speaks to you. Ahead of the highly anticipated End of Reason Sale (

EORS

), this move reflects Myntra strengthening its vision of becoming India’s go-to destination for luxury timepieces.According to IMARC¹, India’s

luxury watch market

was valued at USD 1.6 billion in 2024 and is projected to reach USD 2.8 billion by 2033, growing at a CAGR of 5.7% - signaling robust potential for brands looking to tap into this evolving segment. Myntra Luxe is capitalising on this opportunity by making fine craftsmanship more accessible than ever. The platform has welcomed globally acclaimed brands such as Balmain, CIGA Design, Tsar Bomba, Tonino Lamborghini, Bentley, Britime, Cerutti 1881, Zeroo, Nuun, and Roamer. With a remarkable 60% year-on-year growth in demand for

luxury watches

alone, it is set to redefine the landscape of luxury retail in India.

Luxury shopping

on Myntra is now easier and more refined. The dedicated ‘Luxe’ app-in-app feature lets customers browse and shop a wide selection of premium products with ease. Premium black packaging adds to the overall experience. The platform already houses popular brands like Swatch, Michael Kors, and Armani Exchange, offering a mix of limited-edition pieces and everyday luxury staples.As the demand for premium shopping experiences grows, luxury will now be accessible beyond metros as Myntra Luxe’s influence is expanding beyond metropolitan hubs. Tier-2 and Tier-3 cities like Jaipur, Pune, Guwahati, Ghaziabad, Indore, and Ahmedabad are emerging as key markets, driven by rising disposable incomes and greater digital accessibility. The demand for luxury is reaching new heights, as consumers increasingly seek high-end products that resonate with their style and ambitions. This remarkable momentum underscores a growing cultural shift in India, where luxury is no longer defined by occasion but by a lifestyle— aspirational, expressive, and deeply individual.

Speaking about Myntra’s growing focus on luxury watches, Neha Wali, Senior Director, Category Management, Myntra, said, "A luxury watch today is more than a timekeeper— it's a reflection of taste, a canvas of craftsmanship, and a personal icon. At Myntra, we’re creating access to this world of refined expression, offering India’s style-forward consumers the opportunity to own a piece of global luxury. We’re seeing this sentiment echoed beyond the metros too, with 45% of our luxe watches growth coming from non-metro cities. This is a defining era of democratised luxury— and we’re excited to be at the forefront of it.”Myntra Luxe is bringing luxe to life by continuously innovating to deepen customer engagement and elevate the premium shopping experience. With nearly 70 million Monthly Active Users (MAU) and a strong presence across India’s heartlands, the platform is well-positioned to reshape the landscape of luxury retail in the country. Its selection has grown by 70% YoY in 2024, reflecting strong consumer interest in premium fashion, beauty, and accessories. As demand surges and luxury becomes more accessible, it continues to shape the future of high-end shopping in India.

Beyond watches, Myntra Luxe is expanding into high-end segments like

designer apparel

, premium handbags, Indian luxury wedding collections, and beauty. Its pioneering AI-powered technology ensures tailored and personalised recommendations and seamless delivery solutions, including M-Express (2-day delivery) and M-Now (starting 30-minute delivery in Bengaluru), ensuring a hassle-free shopping experience. Leading brands like Mathey-Tissot, GUESS, Seiko, and Michael Kors continue to drive demand, while trending designs like wrap-around timepieces—such as Michael Kors' Petite Emery Pave Double Wrap and Just Cavalli’s Ornato Snake Analogue Wrist Watch—reflect evolving consumer tastes. With EORS just around the corner, Myntra Luxe is perfectly positioned to meet the rising wave of

aspirational luxury

shopping across the country.

References -

Disclaimer: This article has been produced on behalf of Myntra by Times Internet's Spotlight Team.