The Row's Margaux bag, a logo-less tote in leather or suede, gained popularity in 2024 as a status symbol among affluent celebrities like Kendall Jenner and Harry Styles. Its monastic style, popularized by the Olsen Twins' brand, The Row, and high price tag (averaging £4,500) made it the 'it' bag of the year, and it was so exclusive that some even compared it to the Birkin. Despite the trend shifting toward a more 'OTT' aesthetic, timeless appeal remains crucial for luxury investments.

Now, there seems to be a new 'Margaux' in town: Balenciaga's Rodeo bag. The Rodeo bag gained attention after Balenciaga tapped global icons like Kim Kardashian and Nicole Kidman to front their campaign. Inspired by Rodeo Drive, the bag lacks Balenciaga's signature "B" motif, giving it a more mature look, reminiscent of a vintage find. Celebrities and tastemakers have embraced the bag's vintage charm, slouchy silhouette, and Birkin-like clasp.

Similar to the Birkin, the Rodeo bag can be customized with charms. Balenciaga offers pre-made bag strings for £1000, as seen on celebrities like Amelia Gray. Unlike the Margaux, the Rodeo bag is available in various sizes, including a mini version and an XXL size suitable for a 13'' laptop.

The Rodeo bag has already garnered fans like Lindsay Lohan and Hailey Bieber, solidifying its status as the new 'it' bag of 2025. With celebrity approval, the Balenciaga Rodeo bag is poised to become a future heirloom.