Dublin, June 03, 2025 (GLOBE NEWSWIRE) -- The "Pollen Allergy - Global Strategic Business Report" has been added to offering.

The global market for Pollen Allergy was valued at US$5.4 Billion in 2024 and is projected to reach US$6.7 Billion by 2030, growing at a CAGR of 3.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Pollen allergy, medically referred to as seasonal allergic rhinitis or hay fever, is becoming a widespread public health issue affecting hundreds of millions globally. Characterized by symptoms such as nasal congestion, sneezing, watery eyes, and respiratory discomfort, the condition results from hypersensitivity of the immune system to pollen from grasses, weeds, and trees. The growing prevalence of pollen-induced allergies is closely linked to urbanization, climate change, increased air pollution, and extended pollen seasons - factors that together intensify allergen exposure and severity.

Urban areas are reporting higher allergy rates due to the "urban heat island" effect and the proliferation of allergenic plant species in landscaping. Moreover, industrial emissions and diesel particulates interact with pollen grains, increasing their allergenicity and aggravating symptoms in sensitive populations. This trend is not limited to developed countries - rising diagnosis rates in Asia-Pacific, Latin America, and parts of Africa highlight that pollen allergy is fast becoming a global epidemic, particularly among children, adolescents, and working-age adults who suffer significant quality-of-life disruptions and productivity losses.

The diagnosis of pollen allergy traditionally involves skin prick tests, blood IgE assays, and clinical history analysis. However, recent developments in molecular diagnostics now enable allergen component-resolved diagnostics (CRD), which offer precise identification of the specific proteins within pollen that trigger hypersensitivity reactions. CRD is helping to tailor immunotherapy approaches and minimize cross-reactivity, especially in poly-sensitized individuals reacting to multiple environmental allergens.

Pharmacological management includes antihistamines, intranasal corticosteroids, leukotriene receptor antagonists, and decongestants, with growing interest in combination therapies for multi-symptom control. Allergen immunotherapy (AIT), administered either subcutaneously (SCIT) or sublingually (SLIT), remains the only long-term disease-modifying treatment. AIT desensitizes the immune system through controlled allergen exposure and is gaining popularity due to its potential to prevent the progression of allergic rhinitis to asthma. Over-the-counter (OTC) allergy remedies, air filtration devices, and mobile health apps for pollen forecasting are further supporting symptom avoidance and self-management among patients worldwide.

Innovation in the pollen allergy market is not confined to pharmaceuticals but spans across diagnostics, delivery systems, and digital therapeutics. Needle-free delivery devices for immunotherapy and metered-dose nasal sprays are enhancing patient adherence and reducing discomfort. Biotech firms are developing hypoallergenic recombinant pollen allergens and adjuvant-enhanced immunotherapy formulations for improved efficacy and reduced adverse reactions. These technologies are creating a shift toward personalized allergy care, especially in high-income markets.

Digitally enabled care models are also gaining ground. Wearable air quality sensors, smartphone apps integrated with pollen dispersion models, and teleconsultation services are empowering patients to anticipate triggers and access timely medical support. Regionally, Europe remains at the forefront in allergy research and treatment accessibility, while North America shows strong commercial uptake of OTC and immunotherapy products. Asia-Pacific is emerging as a high-potential market, driven by rising allergic disease awareness, urban air quality challenges, and increasing healthcare investments. Governments are initiating school and workplace screening programs to identify and manage allergy-prone populations more proactively.

The growth in the global pollen allergy market is driven by several factors, including the rising global incidence of allergic rhinitis, worsening air quality, and longer pollen seasons linked to climate change. Increasing environmental awareness, improved allergy diagnostics, and broader availability of OTC antihistamines and immunotherapy solutions are further contributing to market expansion. Healthcare systems are also recognizing the socioeconomic impact of allergic rhinitis, which leads to missed school days, absenteeism, and comorbidities like sinusitis and asthma.

Technological advancements in allergy testing, predictive modeling, and digital health management are enhancing early diagnosis and sustained care. Pharmaceutical innovations in non-sedating antihistamines, nasal corticosteroid combinations, and biologics are improving symptom control and reducing patient dropout from long-term treatment regimens. With growing emphasis on preventive healthcare, environmental control measures, and personalized immunotherapy, the pollen allergy market is expected to witness robust growth, especially as climate change continues to alter allergen distribution patterns and intensify the global allergic disease burden.

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