Saturday, June 21, 2025

Summer 2025 promises to be a season of reconnection and rejuvenation, as travelers seek more than just a break from routine. According to Pinterest’s latest , the focus is shifting away from technology and over-stimulation, towards slower, more intentional travel experiences. Whether it’s , embarking on a , or finding peace in mountain landscapes, the latest trends show that is the new summer mantra. Here’s a look at how this shift is taking shape and where it’s taking us.

The digital detox movement is in full swing, with travelers increasingly seeking ways to disconnect from their devices and reconnect with the world around them. Pinterest data reveals a in searches for , as people crave spaces where they can step away from screens and immerse themselves in the natural world.

Particularly popular are destinations like the (+177%) and (+33%), where serene landscapes offer the perfect backdrop for reflection and relaxation. It’s not just about seeking out beautiful Instagram-worthy spots; people are searching for , allowing for true disconnection and rejuvenation. Whether it’s a quiet forest cabin or a tranquil mountain retreat, these spots are ideal for anyone looking to hit pause on the digital world.

For book lovers, Pinterest’s data shows a significant surge in interest in —with searches up by . This trend goes beyond just reading a book at a cozy café. People are combining their love of literature with scenic escapes, creating a unique niche of . Whether it’s a weekend at a secluded or a stay in a , these travelers are eager to explore new stories while surrounded by breathtaking views.

The rising popularity of the (+64%) is a testament to this trend, as more people are choosing to combine adventure with literary inspiration. Book clubs are also getting in on the action, with searches for up by . It’s clear that summer 2025 is about more than just exploring new destinations—it’s about exploring new stories and immersing oneself in a narrative that is as much about the journey as the destination.

Pinterest’s trend is seeing a rise in searches related to mountain adventures. Whether it’s an exhilarating hike in the (+332%) or scaling the heights of (+221%), travelers are heading to destinations where the landscape is as lofty as their ambitions.

Not just about reaching the peak, the is also influencing how people dress for their trips, with searches for up by . It’s about preparing for an adventure that’s as much about the scenery as it is about the journey—and yes, sharing those moments with stunning photographs is a big part of the experience. (+225%) are rising in popularity, as travelers share the views, the clothing, and the unforgettable moments that come with each ascent.

This summer, Pinterest reveals that travel is blending seamlessly with . The (+2,889%) has sparked a movement toward , farm stays, and other travel experiences that connect visitors with the land. Whether it’s a with its own vegetable plot or a where guests can harvest their own ingredients, these trips bring the joy of gardening, crafting, and wellness into the travel experience.

Additionally, the rise in (+374%) and (+91%) signals a shift towards more mindful and eco-friendly travel experiences. Pinterest reports that are a big part of this trend, with a in searches for , like herbal infusions and superfood smoothies. These wellness-focused trips are more than just a vacation—they’re a way to rejuvenate body, mind, and soul.

While Pinterest’s report doesn’t highlight specific cities, the destinations showing up in searches are undeniably and tranquil:

These destinations are not just about ticking boxes on a travel list—they’re about , , and to both nature and self.

Pinterest’s 2025 Summer Trend Report is more than a collection of vacation ideas—it’s a reminder that sometimes the best way to experience the world is to disconnect from it. Whether it’s hiking through the , enjoying a in the Swiss countryside, or simply retreating into nature to detox digitally, summer 2025 is all about mindful, intentional exploration.

So, if you’re looking for a summer that recharges your soul rather than just your phone, it might be time to follow Pinterest’s lead. Lace up those hiking boots, turn off your devices, and get ready to experience the world in a more meaningful way.