Alcoholic beverage brand, Orijin has been announced the official alcoholic beverage sponsor of the Ojude Oba Festival.

Orijin’s tie with the iconic festival holding on June 8, highlights its deep connection with Africa’s rich culture and tradition.

The Ojude Oba festival stands as one of Nigeria’s most vibrant cultural festivals, representing the pride, unity, and timeless traditions of the Yorubas.

It is being celebrated annually to revere the paramount ruler of Ijebu land, often addressed as Awujale of Ijebuland.
The annual occasion graced by thousands of eminent personalities and tourists around the globe packs spectacular displays of colour, captivating age-grade processions (Regberegbe), and spirited celebrations, amongst others.
Managing Director/CEO of Guinness Nigeria Plc, Girish Sharma speaking on the deal described Orijin as a bold statement of cultural pride, more than being a beverage brand.

“Our mantra ‘My Roots, My Power’ speaks directly to our unwavering belief in the strength of African traditions. Sponsoring Ojude Oba embodies our purpose of celebrating life, every day, everywhere, by bringing people together in honour of shared heritage and identity.

“We’re excited to support this remarkable expression of Nigerian culture and reinforce the values that bind us as a community,” he said.
Marketing and Innovation Director, Guinness Nigeria Plc, Olayinka Bakare, further reiterated that the objective of the festival aligns with the brand’s drive to promote the vibrancy of modern African culture.
“At Guinness Nigeria, our ‘Building for More’ vision drives us to create unifying, culturally rich experiences. Partnering with the Ojude Oba Festival reflects our commitment to celebrating Nigeria’s heritage and inspiring future generations through Orijin.
“Festival attendees can anticipate an extraordinary “Orijinal experience”, with dynamic activations featuring exclusive hospitality lounges, vibrant performances from Nigeria’s finest musicians and dancers, immersive cultural exhibitions, and the finest showcase of local artistry- all designed to immerse participants deeply into the heart of Ijebu heritage.