Netflix, Disney+ Battle for Anime Supremacy as Streaming Wars Enter New Phase, Dentsu Study Reveals (Exclusive)

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Netflix dominates as the go-to platform for anime content globally, with 48% of viewers subscribing for such programming, followed by Disney+ at 32% and Prime Video at 29%, according to a new study from Dentsu surveying 8,600 consumers across 10 countries.

The study found that 31% of global consumers watch anime at least once a week, including one in three U.S. consumers. Regional competition varies significantly, with Netflix leading in the U.S. at 63% of anime viewers, followed by Hulu at 46% and Disney+ at 46%. In Apac markets, Netflix holds 36% market share, while YouTube TV captures 26% and China’s iQiyi takes 25%.

“Anime is becoming a key...

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