Plant-based QSR Mr. Charlie's Told Me so will celebrate the third anniversary of its flagship La Brea restaurant in Los Angeles today.

As part of the celebration, the brand is launching Mr. Fluff-Head, a plant-based vanilla ice cream made from cassava, also known as yuca, topped with Mike Tyson's Mike Bites chocolate ear, according to a press release.

Tyson will be in attendance during the celebration from 12 p.m .to 2 p.m. to meet fans and show off the Tyson x Mr. Charlie's merchandise drop.

The ice cream will be offered free to those who make a purchase during the two-hour event. Otherwise, it is priced at $5.99 and has no artifical GMOs, stabilizers and preservatives. It has a strawberry drizzle and a plant-based chocolate ear representing Tyson's legacy and his alignment with Mr. Charlie's mission of providing second chances for those in need.

"Mr. Charlie's is all about flipping the script — whether it's on fast food, second chances or what people expect from plant-based eating," Tyson, co-founder and chief brand officer of Tyson 2.0, said in the release. "I've been passionate about plant-based living for years, and bringing 'Mike's Bites' to this launch is the perfect way to celebrate a brand that's all about doing things differently."

Taylor McKinnon, co-founder of Mr. Charlie's TMS, said the brand set out to shake up the industry and this ice cream launch is no different. "Mr. Fluff-Head is the kind of innovative product we stand for: big on flavor, better for you and made with real ingredients," McKinnon said in the release. "We're talking about ice cream made from cassava! The journey with Mr. Charlie's has always been about creating moments; things that make people stop, smile and rethink what they thought they knew. This drop is one of those moments. And with Mike on board, we're taking this celebration and product launch to a whole new level."

Adam Wilkes, CEO of Mr. Charlies TMS parent company Carma HoldCo said Mr. Charlie's isn't just a restaurant it's a movement.

"This launch embodies everything we believe in: creativity, community and the power of plant-based food to change the way people eat," Wilkes said in the release. "We're excited to mark three years on La Brea with something truly special, and invite the community to come celebrate with Mike and Mr. Charlie's."