As climate action commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn money that could help the earth. LVMH, the Academy of Motion Pictures Arts and Sciences, and Ziploc also won Grands Prix at Cannes Lions on Thursday. 

The Museum of the United Nations and Spotify scored the Grand Prix for Innovation for “Sounds Right,” by AKQA Copenhagen. With the campaign, Mother Nature became a recording artist, using the sounds of the earth and partnering with artists like David Bowie, Ellie Goulding, Aurora, and Hozier to earn royalties that will be spent on nature conservation. In 2024, $225,000 was donated to the Tropical Andes, according to the case study, with $500,000 raised so far this year. 

LVMH earned the Grand Prix in Luxury for “The Partnership that Changed Everything,” by Havas Play. Recognizing the Olympics’ strict advertising regulations, the luxury behemoth forged a creative partnership with Paris 2024 as a co-producer, a first for the Games. The collaboration involved LVMH brands including Dior and Berluti outfitting artists and athletes, Louis Vuitton delivering the medals, and more activations that embedded the luxury brands in the Olympics. 

The Academy of Motion Picture Arts and Sciences and the Rakish Chicago Hearing Society won the Grand Prix for Brand Experience & Activation for “Caption with Intention” by FCB Chicago. Closed captions hadn’t changed since 1971; they failed to show tone, emotion or speaker identity. The campaign reworked closed captions to make for a more immersive experience that fits within cinematic language. It has previously nabbed two other Grands Prix this week in Design and Digital Craft.

Ziploc took home the Grand Prix for Creative Commerce for “Preserved Promos” by VML New York. Amid inflation, savings matter more than ever for many Americans, especially at the grocery store. Ziploc moved beyond helping consumers save leftovers to also saving money, by letting them use coupons long after expiration.

Follow all the Cannes Lions winners here.