Log In

Mercedes-Benz Renews BASF APAC Agreement - BodyShop News

Published 4 days ago1 minute read

Glasurit has been approved for use throughout the Mercedes-Benz authorised repair network in Australia, China, Taiwan, Malaysia, South Korea and Thailand, with BASD highlighting a “refreshed collaboration” with Mercedes-Benz in China. Additionally, Glasurit was recognised as a preferred partner in Malaysia and Thailand.

Under the agreement, BASF will support Mercedes-Benz with its most sustainable solutions, including Glasurit 100 Line and the Body Shop BOOST consultancy programme powered by Refinity, which launched in Asia in June.

“We are honoured to strengthen our long-term partnership with Mercedes-Benz, a testament to our strong collective strategic focus in the highly competitive Asia Pacific region,” said Susann Kluge, Vice President Automotive Refinish Coatings Asia Pacific at BASF. “This partnership highlights our commitment to providing cutting-edge solutions while advancing sustainability and digital transformation.”

Michael Hill, Global Strategic Account Management for Automotive Refinish Coatings at BASF, added: “This renewed partnership reflects the strength and trust of our global collaboration with Mercedes-Benz, built on shared values of innovation, sustainability and excellence. We are proud to support Mercedes-Benz and deliver the highest standards of quality and efficiency across their repair network worldwide.”

In addition to the contracted markets, BASF services Mercedes-Benz and its certified shops in Hong Kong, Indonesia, Mongolia and Singapore.

Origin:
publisher logo
BodyShop News
Loading...
Loading...
Loading...

You may also like...