EFG Finance, a part of EFG Holding, has finalized the acquisition of its B2B platform, Fatura, by MaxAB-Wasoko, a leading regional retail and supply chain super app. This strategic move results in EFG Finance becoming a major shareholder in MaxAB-Wasoko, securing a seat on its board, and strengthening its fintech strategy across Africa. The acquisition aims to consolidate the B2B e-commerce and fintech space, building on MaxAB-Wasoko's vision to create a pan-African platform that delivers comprehensive, tech-enabled solutions tailored to local market needs.

Founded in 2019, Fatura operates an asset-light marketplace model, boasting over 626 wholesalers across 16 cities. This integration immediately broadens product access for retailers, particularly in Egypt, where fragmented supply chains pose challenges for small and medium-sized businesses (SMBs). The platform's reach includes five new cities previously untapped by MaxAB-Wasoko.

Belal El-Megharbel, CEO of MaxAB-Wasoko, emphasizes that the acquisition is more than a growth play; it's about becoming the go-to, one-stop-shop for retailers throughout Africa. By bringing together operational strength, product depth, and innovative fintech offerings, the acquisition sets a new standard for retail across the region.

Aladdin ElAfifi, CEO of EFG Finance, expressed enthusiasm for the partnership, stating that integrating Fatura will drive meaningful business growth. He also noted that EFG Holding's role as a significant shareholder and board member reinforces its commitment to fostering innovation in the fintech space.

The integration of Fatura into MaxAB-Wasoko’s platform unlocks access to a wider range of suppliers and products, delivering unmatched value through choice and convenience. Furthermore, MaxAB-Wasoko’s embedded financial services will expand credit access for its growing merchant network, empowering retailers with the working capital needed to stock more, sell more, and grow sustainably.

Fatura is projected to contribute approximately 25% of MaxAB-Wasoko’s Egypt revenue by the end of the year, with expectations of strong momentum and exponential growth as the model is rolled out across other African markets. Since the merger of Wasoko and MaxAB, the combined entity has achieved remarkable growth in its fintech and e-commerce verticals. The company’s fintech business has doubled in Egypt, expanded to Morocco, and now provides credit solutions that finance over 9% of e-commerce sales.

With EFG Finance as a key shareholder and Fatura integrated into the fold, MaxAB-Wasoko is positioned to build the future of African retail—an integrated, tech-enabled ecosystem that empowers retailers, improves supply chain efficiency, and propels economic growth across the continent. The acquisition signals more than just consolidation; it’s a blueprint for what the next wave of African retail could look like: fully digitized, fully financed, and fully localized.