SMCP’s Maje label has unveiled an exciting new “adrenaline-fuelled” summer collaboration, scheduled to launch next month. The premium French fashion brand has partnered with the globally recognized toy and media brand Hot Wheels. This collaboration promises to deliver what is described as a “bold, high-impact wardrobe that redefines femininity with power and audacity.”

The collection itself is envisioned as a dynamic fusion where “Parisian elegance collides with the electrifying energy of the racetrack.” It will feature a range of apparel including a pleated mini skirt and crop top, a denim jacket, a hoodie, T-shirts, and a cardigan. Each piece is designed to reinterpret the graphic codes of motorsports. This will be achieved through the incorporation of racing-inspired elements such as graphic stripes, bold colour blocking, and emblematic logos. The overarching goal is to offer “a statement style designed to bring thrills, attitude, and a striking contrast to everyday dressing.”

This much-anticipated capsule collection will be available for purchase online starting June 3rd. It will subsequently arrive in physical stores exactly one week later. While the collaboration might seem unexpected for a womenswear label like Maje, the company has provided a clear rationale. The launch is strategically timed to align with “Formula 1’s continued global rise, which is experiencing record-breaking viewership and is further highlighted by a forthcoming feature film starring Brad Pitt.” This approach aims to effectively “capture the cultural momentum of motorsport, as it expands beyond the track into fashion and lifestyle.”

Beyond the immediate excitement and nostalgic appeal, Maje emphasizes a deeper significance to the partnership. The Maje x Hot Wheels link-up is presented as “a reflection on movement and transformation.” It also underscores a “shared commitment to bold design, innovation, and a forward-thinking vision” embraced by both brands, looking to inspire and make a statement in the fashion world.