Cult luxury streetwear brand Aries has joined forces with fast-food giant KFC, marking another instance in the now-long-established tradition of fashion brands linking up with big names in the food industry. This collaboration has resulted in a 10-piece limited-edition capsule collection titled ‘Gravy Drip’. Described as a "love letter to comfort food and couture," the collection aims to blend high fashion with "finger lickin’ flavour," paying homage to KFC’s popular gravy with a hint of irreverent humour and fashion that doesn’t take itself too seriously.

The conceptual backbone of the ‘Gravy Drip’ collection is inspired by KFC’s iconic "liquid gold" gravy, intertwined with themes of Renaissance opulence and Roman feasts. Sofia Prantera, founder of Aries, elaborated on the vision: "We wanted to create something beautifully executed with a subtle touch of irony. The idea of reverence, ritual and indulgence evoked the spirit of a Roman feast and a celebration of excess." The collection serves up sharp design, unique visuals, and "a wink of absurdity," designed to cut through the noise and spark cultural conversation.

The stand-out piece, carrying a price tag of £1,400, is a distressed leather jacket in deep gravy brown. This garment features a Renaissance-inspired back panel where celestial figures present chicken drumsticks like prized treasures. Each jacket is uniquely finished with "hand dripped" or "hand-applied" gold details and a co-branded gold foil logo, making every piece one-of-a-kind and "built for the truly devoted."

Beyond the statement jacket, the collection includes digitally printed denim jeans priced at £225, adorned with Roman banquet-inspired scenes and a chicken drumstick chain. A black tracksuit, designed to give athleisure a luxe edge, features elevated gold detailing and dual branding, with the sweatshirt costing £170 and sweatpants £190. The capsule also offers black tees "dripping in golden gravy," two other printed tees, and a cap.

Accessorizing the theme, the collection includes a golden chicken drumstick pendant glazed in gravy-hued enamel, a sticker pack fusing Roman architecture with tongue-in-cheek chicken iconography, and even a ceramic gravy boat with embossed logos. These pieces further emphasize the blend of "punk luxury" with everyday comfort food imagery in what the brands call a "gloriously unhinged way."

The visual identity of the collection is reinforced by artfully surreal imagery from famed photographer Douglas Irvine, which "evokes Renaissance opulence with a surreal edge. Think Caravaggio if he swapped his fruit bowls for family buckets." This high-concept visual approach aims to deliver fashion that is bold, messy, and everything one "never knew you needed."

Phoebe Syms, Brand Manager at KFC UK & Ireland, commented on the collaboration: "When we thought about bringing the nation’s gravy obsession into the world of fashion, we knew there was only one brand iconic and fearless enough to do it with us – Aries. This is more than just a collab, it’s the ultimate gravy drip, a love letter to our liquid gold." This venture also marks the "next evolution of a cultural moment for KFC," which began earlier in the year at Sinead Gorey’s fashion week catwalk show where models clutched pieces of chicken, causing a stir on social media.

The ‘Gravy Drip’ collection will be available exclusively on the Aries website (ariesarise.com) from 9 am on June 4th. Prices for the limited-edition pieces range from £12 to £1,400, reflecting the luxury positioning of the streetwear brand despite the fast-food inspiration, a launch with what some might call "eye-watering prices."