One-in-Ten Americans Will Deal with Plantar Fasciitis in Their Lifetime

, /PRNewswire/ -- KT®, the #1 doctor-recommended kinesiology tape, announced its recently launched, KT Health Plantar Fasciitis Tape, has surged to the #1 selling product on KTTape.com. The product is also recognized as an Amazon's Choice "New Arrival Pick" and ranked among the Top 5 products in Amazon's Medical Tapes category.

One in 10 people will experience Plantar Fasciitis in their lifetime. The condition causes heel pain and stiffness due to inflammation or degeneration of the plantar fascia, resulting in more than one million patient visits annually, according to the National Library of Medicine (2024). It disproportionately impacts women ages 45 to 64, with 83% of cases occurring in active adults aged 25 to 65.

"Findings suggest that plantar fasciitis affects an estimated 10% of the general population and 22% of runners, yet many sufferers struggle to find solutions that are both affordable and effective," said Jennifer Holahan, KT's Chief Marketing Officer. "With this in mind, we developed our patented Plantar Fasciitis Tape system to meet this growing need, providing targeted, all-day relief that fits into any lifestyle."

Consumer feedback is validating that the product is reshaping how people manage one of the most common causes of foot pain. With a 4.4 out of 5-star rating on the KT website, users are consistently reporting meaningful relief and a noticeable improvement in their daily comfort and mobility.

"Plantar fasciitis is one of the most common causes of heel pain, typically marked by sharp discomfort during the first steps in the morning or after prolonged rest," said Dr. Eli Rogers, PT, DPT, OCS, TPI, and a member of the KT Sports Medicine Advisory Board. "While often linked to inflammation, chronic plantar fasciitis is now understood as a degenerative condition, requiring load management to heal effectively. That's where targeted taping systems like the tape can make a significant impact."

KT Health's Plantar Fasciitis Tape utilizes a dual-strip system featuring a sole strip made from a thin, rigid, and abrasion-resistant material that provides comfort and support and an arch strip composed of KT Tape PRO Extreme, which delivers durability with sweat- and water-resistant adhesive.

Each box, priced at an MSRP of $16.99 and eligible for HSA/FSA reimbursement, includes eight sole strips and eight arch strips, enough for a whole week of effective relief, along with easy-to-follow instructions. Precut strips are designed to fit U.S. shoe sizes W 7–13 or M 6–12 and can be easily trimmed with scissors to customize the fit or accommodate expanded sizing.

The KT Health Plantar Fasciitis Tape is now available online and at Academy Sports. Visit www.KTTape.com for more information about the tape and the complete range of KT products.

About KT Tape:
Based in Utah and founded in 2008, KT® is the leading brand in sports medicine and the #1 Doctor Recommended Brand in Kinesiology Tape Category – 2025. Survey data on file. KT has revolutionized the industry with its innovative kinesiology tape and recovery products, designed to support muscles, ligaments, and tendons while helping to reduce pain and increase mobility. KT Tape products are trusted by physical therapists, athletic trainers, and elite athletes alike. Expanding beyond tape, KT now offers a comprehensive line of KT Health products, including topical pain relief, diabetes care, ice and heat therapy, foot care, and more, empowering consumers to prepare, perform, and recover from all types of physical activity. Learn more at www.kttape.com.

SOURCE KT