Kriti Sanon redefines seasonal dressing with Biba
Biba's latest campaign, 'Let’s Summer Up, Let’s Biba's Up,' stars Kriti Sanon showcasing their Spring-Summer 2025 collection, featuring airy fabrics and playful hues. The campaign highlights stylish dressing for modern Indian women, with Sanon’s effortless style and confidence. It combines fashion and music, encouraging self-expression through fashion, dance, and everyday moments.
Fashion brand Biba's has its latest campaign titled “Let’s Summer Up, Let’s Biba's Up”. The campaign features bollywood actor and brand ambassador Kriti Sanon.
In the campaign video, Sanon showcased airy fabrics, playful hues and silhouettes designed for sun-kissed getaways, balmy afternoons, and chic sunset soirées.
Biba's new campaign combines fashion and music with the release of its campaign song in Instagram’s music library. The campaign showcases Sanon’s effortless style and confidence, making her the perfect fit for this collaboration.
With the campaign, Biba's encourages people to define themselves on their own terms- be it with fashion, dance or a moment of everyday life, the company stated in a press release.
From statement suits sets, jumpsuits and chic co-ord sets to summer dresses and stylish shirts, the Spring-Summer 2025 collection redefines seasonal dressing while staying true to Biba's signature, classic collection for comfort and elegance. it added.
Speaking about the launch, Siddharath Bindra, managing director, Biba's, shared, "At Biba's, we are constantly evolving to meet the fashion needs of today’s women. Our Spring-Summer 2025 collection is a celebration of effortless, stylish dressing—perfect for the modern Indian woman who wants to look and feel her best. Kriti Sanon beautifully brings this vision to life, making this collection a must-have for every wardrobe."
Watch the video here:
- Published On Feb 21, 2025 at 03:40 PM IST
