This Holi, Crocs embraces the spirit of the festival with ‘Your Crocs, Your Rang’, a campaign that celebrates movement, music, and vibrant colors. At its core is a dance film set to the ‘Rangeela Re' track.

Featuring actor Pratibha Ranta, the campaign reimagines the cult-favorite song. The film is a captivating, high-octane celebration shot in a dynamic, music video-style format, exploding with vivid colors, candid moments, and the joy of the festival.

Ranta blends nostalgia and modern flair, donning outfits.

The campaign captures the perfect balance of tradition and contemporary energy, celebrating the essence of Holi in a bold, unfiltered way.

Commenting on the campaign, Yann Le Bozec, head of Crocs international marketing, said, "Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like 'Rang Barse,' 'Happy Holi,' and colorful palms, these Jibbitz let everyone bring their unique festive spirit and personal style to life."

Adding to the vision behind Crocs’ new campaign, Akshat Gupt, director, chief creative officer and co-founder, Kulfi Collective, said, "Holi brings a wave of nostalgia and unfiltered fun, and we wanted to capture that in a way that felt fresh and true to Crocs’ spirit. It was especially fun to reimagine the iconic 'Rangeela Re' thirty years later, in a setting that perfectly matches the energy and vibes of the song!"

Ranta said, “Holi has always been one of my favorite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colors, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!”

Highlighting the impact of music in brand storytelling, Kiran D'Cruz, SVP - brands and partnerships, Tips Music, said, "Rangeela redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign.

The ‘Your Crocs, Your Rang’ campaign brings Crocs to the forefront as the ultimate style essential— vibrant, bold, comfortable, and effortlessly functional—perfect for embracing the festival’s fun energy.

Watch the video here: