Jobs Group Shopper Marketing Manager - Modern Channels, MUMBAI #9484797
Submission for the position: Group Shopper Marketing Manager - Modern Channels - (Job Number: 2507031412W)
Kenvue is currently recruiting for:
Group Shopper Marketing Manager - Modern Channels
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’sand BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to: Director - Customer Marketing
Location: Mumbai
What you will do
This role will focus to build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Modern Channels Retail Environment (RE) – MT & SSS
Develop 5P strategies across retail environments (REs), annual and quarterly plans based on
·Category and Brand Strategies
·Robust RE, shopper
·Customer insights
Ensure profitability goals are met by optimizing overall shopper investments
Provide input on retailer perspective in commercial process.
Develop team capability
Build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Modern Channels
Key Responsibilities:
·Build Go to market roadmap for Modern Channel RE (Hypermarkets, Supermarkets, SSS, Organized Pharmacies) for next 3 years
·Deliver India Consumer NTS, GP, TIE targets
·Shape organization’s understanding of Modern Channel shoppers across All Franchises (Baby, Sanpro, Skin, Oral, Self-Care) and strengthen shopper marketing fundamentals on business
·Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
·Prepare CD brand objectives and plans as per Annual and Quarterly Operating plans. Develop Quarterly Activity and Promotion activity grid across REs
·Develop RE strategy and 5Ps on RE customer and shopper expertise/insights
·Identify, prioritize Shopper/RE Insights across REs (to be the expert in the RE)
·Understand key competitor activity Across RE
·Stay on top of key competitor activity for Modern Channel RE across franchises
·Deliver Modern Channel RE business sales target
·Hold together Sales forecast for RE Franchise across Franchise. Work with frontline and supply chain on forecasting and BTL plans to minimize forecasting errors and maximize OTIF-D
·Work with finance to forecast and reconcile gross to net and other trade investments
·Develop robust RE Business analysis. (e.g.SOM, Distrib.) to be the expert on the business by RE
·Input in the Innovation process for Self-Care and develop Go to Market strategy for New Product Launches
·Bring Customer/Retailer perspective in commercial process
·Develop 5P’s communication tools to sales Team to execute the plans
·Responsible for 5P’s tracking, for continuously monitoring and work with CDT for corrections when needed
What we are looking for
Education: MBA in Sales & Marketing
Experience and Skills: Experience in FMCG/Food Industry preferably exposure to Personal Care Products and from Premium B-School
What’s in it for you
·Competitive Total Rewards Package*
·Paid Company Holidays, Paid Vacation, Volunteer Time & More!
·Learning & Development Opportunities
·Employee Resource Groups
·This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
Submission for the position: Group Shopper Marketing Manager - Modern Channels - (Job Number: 2507031412W)