IHOP announced its goal to break the GUINNESS WORLD RECORDS title for the most pancakes served in an eight-hour period, in celebration of the 20^th anniversary of National Pancake Day on March 4. The event, dubbed “20K for Pancake Day,” aims to serve 20,000 pancakes at the Santa Monica Pier on Saturday, March 1, from 9am to 5pm PT.

“National Pancake Day is a holiday our fans have come to know and love, which is why we wanted to make the celebration even bigger for our 20^th anniversary with 20K for Pancake Day,” said Lenna Yamamichi, Vice President, Brand Creative at IHOP. “We’re setting out to officially crown IHOP as the champion of pancakes by breaking the GUINNESS WORLD RECORDS title for the most pancakes served in a single day!”

Leading the pancake-flipping festivities will be IHOP’s own Chef Art Carl and his team who will serve up the brand’s world-famous pancakes to attendees. For every pancake served during the record attempt, IHOP will donate $1 to Feeding America, directly supporting the Los Angeles Regional Food Bank and its mission to end hunger in LA County. IHOP invites Los Angeles residents, fans, and friends to come enjoy a serving of world-famous pancakes and take on the GUINNESS WORLD RECORDS challenge in Santa Monica leading up to National Pancake Day.

For those unable to attend the Santa Monica event, pancake lovers can still join the celebration on National Pancake Day, Tuesday, March 4. Guests at participating IHOP restaurants nationwide will receive a free Short Stack of buttermilk pancakes from 7am to 8pm.*

In line with its mission of putting purpose behind its pancakes, IHOP will continue its partnership with Feeding America throughout March. From March 1 to March 31, guests are encouraged to support their local communities by making on-check donations or rounding up their check to help provide meals for people facing hunger.

*At participating locations. Dine-in only. One free short stack (three buttermilk pancakes) per guest.