(Bloomberg) -- General Atlantic is exploring a potential US initial public offering of Joe & the Juice as soon as next year, according to people familiar with the matter.
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The private equity firm has recently been speaking to prospective advisers about a listing of the juice and coffee chain, the people said, asking not to be identified as the information isn’t public. A first-time share sale could value the Danish company at about €2 billion ($2.4 billion), the people said.
General Atlantic could select banks for the offering later this year, some of the people said. Deliberations are ongoing and details of the IPO could still change. A representative for General Atlantic declined to comment.
Founded in Copenhagen in 2002, Joe & the Juice had 363 stores globally as of the end of 2023, according to its latest annual report. The firm operated 314 stores by itself in 19 countries in Europe, the US and Asia, with the rest being run by its franchisees.
General Altantic first invested in the business in 2016 and acquired a majority stake seven years later from Valedo Partners.
--With assistance from Swetha Gopinath.
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