Frosch, a green eco-pioneer from Germany, is set to reinforce its reputation as a leader in the production of eco-friendly cleaning products in Georgia, making sustainability more accessible and attractive for consumers across the country.

Tamta Kalandadze, Brand Manager at BMS, the domestic company responsible for importing and distributing Frosch in Georgia, told Golden Brand that Frosch is investing in digital marketing and e-commerce platforms to strengthen its position in the competitive cleaning products market while enhancing customer engagement through interactive and informative online experiences.

“Our priority is to grow our distribution network to reach new locations. Investments in digital marketing and e-commerce platforms will further enhance our brand positioning and customer engagement”, she said.

In addition to these growth tactics, Frosch plans to launch a series of educational campaigns that will provide insights into the benefits of sustainable living. These initiatives will not only highlight the effectiveness of Frosch’s environmentally friendly products but also empower consumers to make informed choices that contribute to a healthier planet.

“We also plan to launch educational campaigns that will help our customers learn more about the benefits of sustainable living. Frosch aims to solidify its position as a leading brand in the production of environmentally friendly cleaning products.”

For over 20 years, Frosch has been offering a wide range of household cleaning and care products to Georgia, including dishwashing detergents, clothing detergents, stain removers, glass cleaners, all-purpose cleaners, bathroom cleaners, air fresheners, baby care Line, liquid soaps, and fabric softeners.

Q. What role does choosing the right detergents and cleaning products play in creating a safe environment in our homes?

A. Selecting the appropriate detergents and cleaning products is crucial for establishing a safe and healthy home environment. Eco-friendly cleaning products, such as Frosch, help minimize exposure to harmful chemicals, thereby reducing the risk of allergies, skin irritations, and respiratory issues. These products also ensure the safety of children and pets, who are particularly vulnerable to toxic substances. By prioritizing safe, eco-friendly, and biodegradable cleaning options, families can maintain a clean home while protecting the health of their loved ones.

Q. How can we choose cleaning products correctly? What should we look for?

A. When selecting cleaning products, it’s essential to consider their ingredients. The ideal product should not contain harmful chemicals like phosphates, borates, formaldehydes, and halogen compounds, as these can be detrimental to both human health and the environment.

All Frosch products are formulated with surface-active natural ingredients that are hypoallergenic and dermatologically tested. They are free from micro plastics and animal fats. Each year, Frosch improves its formulas and packaging to offer highly effective products that are gentle on the skin while also prioritizing environmental protection. In developing these products, Frosch uses common household ingredients such as vinegar, baking soda, oranges, and lemons.

Q. How do Frosch products meet safety standards and criteria?

A. Frosch holds several quality and environmental certifications, ensuring that its products meet strict safety standards. They have international certifications such as the EU Ecolabel and the Vegan Society, which demonstrate their commitment to environmental and ethical compliance. Systematic and rigorous testing guarantees that the products are safe for health, including for children and pets, while also providing high cleaning efficiency. Frosch has nine eco labels applied to its products. Additionally, the brand is known for its hypoallergenic and vegan formulations, meaning that Frosch products are not tested on animals. For the past 20 years, Frosch has consistently been recognized as the most trusted brand in Germany.

Q. How effective can a product that does not contain parabens and harmful chemicals be, and how does Frosch demonstrate this?

A. Frosch is an excellent example of how environmentally friendly cleaning products can be both safe and effective. By utilizing plant-based ingredients and innovative formulations, Frosch delivers powerful cleaning results without relying on parabens or harmful chemicals.

Year after year, Frosch improves its formulas and packaging to create highly effective products that are gentle on the skin and do not harm the environment or human health. The key to Frosch’s success lies in using natural cleaning agents that we are familiar with, such as vinegar, baking soda, oranges, and lemons. Positive feedback from our loyal customers further confirms the effectiveness of these products.

Q. What is your strategy for developing the distribution of Frosch products across Georgia?

A. Frosch products are available in both large and small chain supermarkets, pharmacies, online platforms, and traditional stores across Georgia. It is worth noting that Frosch has been in the Georgian market for over 20 years, and we have not noted a single case of counterfeiting.

We are continually working to expand our distribution networks to ensure that our brand is widely accessible to consumers. Additionally, we plan to implement marketing campaigns to raise awareness of our products. To meet the growing demands of the market, we are also focused on strategically enhancing our logistics.