As Earth Month concludes, sustainable fashion remains a key trend for 2025. The Senior Sustainability Editor at MC UK, a proponent of slow fashion, highlights new eco-friendly, innovative launches that prioritize both style and sustainability. These launches balance aesthetics with ethical considerations, providing consumers with options that are both fashionable and environmentally responsible.

Certified B Corp fashion brands are making significant strides, offering alternatives to fast fashion. While the concept of buying new items may seem counterintuitive to sustainability, innovative brands are emerging to make conscious shopping easier. For example, Chelsea Peers, a certified B Corp, offers organic loungewear, pyjamas, and activewear that are both stylish and eco-friendly. Similarly, UK-based fashion label Saint + Sofia focuses on slow fashion, utilizing lower-impact materials like organic cotton and recycled packaging. Their collections embody festival boho chic with timeless designs.

Other noteworthy sustainable brands include By Glaze, known for nature-inspired jewellery, Piglet In Bed, which produces pastel and neutral-hued linens, and Stripe + Stare, a B Corp-certified brand specializing in comfortable underwear made from TENCEL’s Micro x Modal. Even established fashion houses like Ferragamo and Ryoko Rain are introducing sustainable collections this year. The emphasis is on buying less but investing in quality items that have a positive impact.

Bicester Village is enhancing its offerings with vintage and pre-loved items, such as the Mulberry Exchange, which features refurbished bags. These initiatives provide opportunities to invest in durable pieces at affordable prices. Bicester Village also hosts pop-up events featuring vintage clothing and accessories, making it easier to find unique, sustainable items. The presence of B Corp brands like Neom, Elemis, and Bamford further supports sustainable shopping.

The app Loom is simplifying upcycling and repair, allowing users to easily upload images of clothing items needing alterations or redesign. Users are then connected with designers who can bring their visions to life, whether it's a simple repair or a complete redesign. This innovative approach makes it easier to breathe new life into old clothes, promoting sustainability through reuse.

In other news, Mytheresa and Dries Van Noten have launched the High Summer ’25 collection, a celebration of nature’s beauty. Available on mytheresa.com, Dries Van Noten boutiques, and driesvannoten.com, the collection blends bold prints, fluid silhouettes, and textures. The collection features floral motifs in contemporary styles, with cotton separates and lace dresses evoking a sense of freedom. A campaign by Jana Gerberding, starring model Ines Pottier Bedos, complements the collection’s aesthetic. This collaboration showcases how visionary partnerships can elevate warm-weather dressing, creating modern heirlooms.