Fashion retailer AllSaints is making a permanent move into Princes Square, Glasgow’s premier boutique retail destination. This decision follows the significant success of a year-old pop-up store at the same location, which consistently delivered strong sales and attracted high footfall. A soft opening for the new store took place on Monday, June 2nd, in collaboration with Launch, a local charity dedicated to tackling child food poverty. The official grand opening is scheduled for Thursday, June 5th, and will feature a late-night shopping event complete with drinks, DJs, and prize giveaways to celebrate the new establishment.

The new AllSaints store in Princes Square spans an impressive 1,828 square feet. This permanent fixture further solidifies AllSaints’ established presence in Scotland. The brand already operates stores in Silverburn, Glasgow’s out-of-town shopping centre, and on George Street in Edinburgh, demonstrating its commitment to the Scottish market.

Frankie Mallinson, Global Retail Director for AllSaints, commented on the move, stating: “The response to our recent pop-up in Princes Square has been fantastic, and we’re excited to be opening a new permanent space in the same location.” Mallinson further elaborated on the new store's concept, describing it as having “a more boutique feel, defined by curated collections, standout service and a personalised, clienteling-led approach.” This focus aims to offer customers a more tailored and engaging shopping experience.

This Glasgow opening is part of a busy period of expansion and enhancement for AllSaints. Earlier in the spring, the retailer opened a larger, upgraded store at Sheffield’s Meadowhall and another at London’s King’s Cross St Pancras. Looking ahead, AllSaints has ambitious growth plans for the remainder of the year. These plans include the opening of a new, larger store in the major fashion outlet Bicester Village in Oxfordshire, which is slated for the end of June.