This June, an unexpected yet playful collaboration is set to merge the worlds of edgy fashion and beloved British comfort food. AllSaints, the renowned grungy fashion powerhouse, is teaming up with Poppies Fish & Chips, the cherished institution celebrated for its traditional culinary delights. This partnership will culminate in a limited-edition capsule collection designed to "create a sizzling summer look" and celebrate a shared British heritage.

The AllSaints x Poppies collection features two key pieces: a bold graphic tee priced at £59 and a nostalgia-invoking baseball cap available for £49. Central to the design is a cartoonish fish mascot, playfully adorned in a flat cap—a nod to Poppies' founder, 'Pops'—and a classic AllSaints leather jacket. This motif serves as a tongue-in-cheek tribute to both brands, blending AllSaints' signature edgy style with the nostalgic spirit of Poppies.

The exclusive capsule will launch on June 6, 2025, perfectly timed to coincide with National Fish and Chips Day. Fashion enthusiasts and foodies alike can find these items online via AllSaints' website and in their physical stores located in Spitalfields, Covent Garden, and Regent Street. Notably, Poppies Fish and Chips first opened its doors in Spitalfields, East London, in 1952, situated just across the road from AllSaints' Spitalfields flagship store, adding a layer of local connection to this collaboration.

Catherine Jobling, COO at AllSaints, expressed her enthusiasm for the project, stating, "This collaboration brings together the best of British heritage, with fashion and food coming together in a fun, unexpected way that celebrates our shared love for quality and authenticity." Echoing this sentiment, the Poppies team added, "We hope all our fans will love this as much as we do. It really captures the Poppies spirit and all the principles that Pops prided himself on—quality, community, personality and fun!"

To sweeten the launch, any customer making a purchase from the AllSaints x Poppies collection on June 6th will receive a 10% discount at Poppies Fish & Chips on the same day, upon presenting proof of their AllSaints receipt. Furthermore, an exclusive launch event is being planned, with details to be revealed on Instagram on the day of the launch, promising an exciting experience for those eager to celebrate this unique partnership.