Launching on 6 June 2025, timed perfectly with National Fish and Chips Day, the AllSaints x Poppies collaboration includes a bold graphic tee (£59) and a nostalgia-invoking baseball cap (£49), both available online and in AllSaints' Spitalfields, Covent Garden and Regent Street stores.

The central motif, a cartoonish fish mascot, is dressed in a flat cap nodding to Poppies founder 'Pops' and a classic AllSaints leather jacket. It’s a tongue-in-cheek tribute to two brands steeped in British heritage.

Catherine Jobling, COO at AllSaints, said: "This collaboration brings together the best of British heritage, with fashion and food coming together in a fun, unexpected way that celebrates our shared love for quality and authenticity."

The Poppies team added: "It really captures the Poppies spirit and all the principles that Pops prided himself on—quality, community, personality and fun!"

As an added bonus, any AllSaints purchase on the collaboration's launch day will score shoppers 10% off at Poppies the same day. For those hungrier, an exclusive launch event is in the works. Details will be revealed on Instagram on the day.

To learn more about AllSaints, read 'The Interview: Stuart Trevor - the man, the myth, the retail legend behind AllSaints' here.