Application deadline 13th March 2025

Equity Bank is one of the region’s leading banks whose purpose is to transform the lives and livelihoods of the people of Africa socially and economically by availing them modern and inclusive financial services that maximize their opportunities. With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, South Sudan and DRC Congo, Equity Bank is now home to over 12 million customers – the largest customer base in Africa. Currently the Bank is seeking additional talent to serve in the role outlined below: 

This role is responsible for developing and executing marketing strategies to promote retail banking products such as savings, loans, and mobile banking services. This position ensures the effective implementation of marketing initiatives, monitors campaign performance, and contributes to customer engagement and retention within the retail segment.

•    Assist in creating and executing comprehensive marketing strategies that drive growth in retail banking products (e.g., savings accounts, personal loans, mobile banking).

•    Drive planning, execution, and monitoring of marketing campaigns for new product launches, seasonal promotions, and ongoing digital banking services.

•    Conduct thorough market research to understand customer behaviors, needs, and emerging trends in the retail banking sector.

•    Collaborate with branch managers and sales teams to coordinate the execution of marketing initiatives at local branches and across digital platforms.

•    Track campaign performance and measure ROI, ensuring the marketing strategies are cost-effective and delivering the desired results.

•    Monitor and report on the effectiveness of campaigns, providing regular updates on performance, key success metrics, and areas for improvement.

•    Development and execution of customer loyalty programs, aimed at improving retention and increasing lifetime value.

•    Support the development of consistent brand messaging that emphasizes the convenience, security, and empowerment provided by Equity Bank’s retail banking products.
•    Ensure that all marketing communications are tailored to the needs of different customer groups, enhancing customer experience and satisfaction.

•    Stay up to date with fintech innovations (e.g., mobile wallets, USSD services), and incorporate new technologies into marketing campaigns to increase customer engagement and adoption.

•    Bachelor’s degree in marketing or a related field.
•    Postgraduate education and/or professional certifications in a relevant domain are a plus.
•    3-5 years of experience in marketing.
•    Experience in the marketing and corporate affairs industry is an advantage.

•    Strong interpersonal, communication, and negotiation skills.
•    Exceptional writing and presentation abilities.
•    Effective decision-making and leadership skills.
•    Expertise in customer and stakeholder management.
•    Entrepreneurial and commercially focused mindset.
•    Advanced analytical, conceptual, and creative problem-solving abilities.
•    Excellent listening, written, and verbal communication skills.
•    Strong consultative and interpersonal capabilities.
•    Experience with digital marketing, including social media and content marketing.