Don't miss out! Cult toy deals to shop this Prime Day before they disappear
It’s happening! Amazon Prime Day officially kicks off from July 8 to July 14, 2025.
This means now is the perfect opportunity to save big on toys that kids will love for special occasions like birthdays and more. It’s also never too early to start your Christmas shopping, with great Amazon Prime Day toy deals on hot items like the Barbie Dreamhouse (currently over $190 off) and more.
Seize the moment and take advantage of the remarkable discounts available on a wide range of products for kids and families!
Amazon Prime Day is a yearly shopping event just for Prime members. It’s like Black Friday for Amazon, with flash sales, big discounts and new product launches in every category, including tech, home essentials, fashion and toys. Prime Day offers the best discounts on a wide range of products, along with other perks.
So, if you haven’t joined yet, consider this your cue to sign up. With a 30-day free trial, you can experience all the advantages of Prime membership, such as fast shipping and access to Prime Video and Prime Music. After the trial, you can keep enjoying these benefits year-round for just $9.99 a month.
Get ready to save big on these top-rated toys that will delight kids of all ages! Here’s everything we’re shopping this Amazon Prime Day.

The Barbie Dreamhouse is the ultimate toy kids will cherish for years to come! This deluxe dollhouse features the tallest slide yet, with a three-story spiral design.
Party like Barbie with a 360-degree play with three levels and 10 indoor and outdoor areas. Pet-friendly features include a puppy slide and pool.

Perfect for Star Wars fans, this buildable R2-D2 model features a rotating head, attachable third leg, periscope and tools. It includes an R2-D2 LEGO figure, a 25th-anniversary Darth Malak minifigure with a lightsaber and an information plaque.

This large, reusable water drawing mat lets little ones get creative without the mess. Just add water and watch their doodles magically disappear, ready to go again.

Packed with 135 exciting activities, this hands-on kit turns learning into a blast! From glowing water to underwater volcanoes, kids will love exploring the magic of science.

Unleash your child’s inner architect with this vibrant 110-piece magnetic tile set! Made from premium, food-grade ABS plastic, these tiles are safe and durable for endless building fun. The unique star-shaped design creates a mesmerising refraction in the light, while the bevelled edges make them easier to grip and reduce scratches.

This paediatrician-designed activity centre keeps your baby entertained from head to toe, from four months to toddlerhood! It features a 360° rotating seat for bouncing and playing, along with over 25 developmental activities like peek-a-boo clouds and a light-up piano. Plus, it cleverly converts into a sturdy table for colouring and playing as your little one grows.

Turn any playroom into a party with this fun and easy-to-use mini karaoke machine! Packed with cool features like voice effects, LED lights, and Bluetooth connectivity, it’s perfect for young performers.
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Still stuck on the best toy to buy? Don’t worry, Amazon will soon be sharing all of their amazing toy deals.
Click here for a full roundup of Amazon Prime Day toy deals on sale right now.
This year, Amazon Prime Day runs from Tuesday July 8 until Sunday July 21. So, you’d be wise to get in quick before the best things sell out.
Yes, you need to be an Amazon Prime member to shop the sales. The good news is, if you already have an Amazon Prime Video membership, you’re all set!
If you’re not a member yet, you can start with a free 30-day trial, or subscribe for just $9.99 a month to enjoy endless benefits like free shipping, access to e-books and the hit streaming service, Prime Video.
You can sign up for a free trial, here.