Lucknow: To boost investments and ensure effective ground-level implementation of industrial projects, Invest UP — the nodal agency for investment promotion in Uttar Pradesh — initiated a comprehensive review of Udyami Mitras and Deputy Commissioners of District Industries Promotion Entrepreneurship Development Centres (DICs).The exercise began on Monday under chief secretary and commissioner for infrastructure and industrial development, Manoj Kumar Singh, and principal secretary, infrastructure and industrial development, Alok Kumar. It will continue until July 8."The initiative reflects upon the state's unwavering commitment to accelerating industrial development and realising the ambitious vision of becoming a one trillion dollar economy.

At the heart of this exercise are 115 Udyami Mitras, who serve as dedicated facilitators across all districts and industrial development authorities."Their role includes connecting investors with govt systems, easing navigation through policies, supporting land acquisition, and ensuring the timely execution of industrial projects," an official spokesperson said.In the exercise, representatives from three districts are making presentations in a standardised format.

It covers key areas like the status of land inventories and sick industrial units, progress made in investment facilitation and project execution, challenges faced on digital platforms such as Nivesh Mitra, and data-driven insights along with proposed action plans for further improvement."This is the first time DIC officials are participating directly in such an extensive review, marking a significant step toward enhanced interdepartmental coordination.

The district-wise presentations also aim to identify unique strengths and opportunities, with special events to be organised for showcasing investment potential at the local level," the spokesperson said.Speaking on the initiative, the chief secretary said: "Udyami Mitras play a critical role in investor facilitation on the ground. This systematic review will help identify gaps, build stronger district-level strategies, and reinforce Uttar Pradesh's position as a premier investment destination."