Digital Marketing Manager | George Mason University
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Digital Marketing Manager
George Mason University
Details
08-Mar-25
Fairfax, VA, Virginia
10002275
Costello College of Business
Public Relations & Mktg Spec 3
Classified Staff
Full-Time
Full-time (1.0 FTE, 40 hrs/wk)
Fairfax, VA
Hybrid Eligible
04
Salary commensurate with education and experience
Yes
The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason?s global campus in Incheon, South Korea. The college?s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, experiential learning, and corporate partner engagement are transforming the landscape of business education and workforce development.?Learn more at?business.gmu.edu.
George Mason University has a strong institutional commitment to the achievement of all-inclusive diversity among its students, faculty and staff, and strongly encourages candidates to apply who will support this commitment. Mason is highly ranked for its campus diversity and is ranked by U.S. News & World Report in 2024 as the top-performing public university in Virginia for social mobility.
The Digital Marketing Manager administers, manages, and supports digital marketing and communications efforts that attract and inform Costello College of Business stakeholders, including, but not limited to, prospective and current students and their parents, prospective and current faculty and staff, alumni, prospective and current business partners, and various members of the community.
The primary purpose of this position is web management and support, with a focus on driving brand awareness, brand preference, and top-of-funnel lead generation outcomes (i.e., awareness and consideration) for the Costello College of Business. The Digital Marketing Manager is responsible for managing the Costello College of Business website and related digital properties (e.g., landing pages); ensuring accuracy of published content (i.e., free from grammatical and spelling errors, and misleading or false statements); managing and editing content in a timely manner subject to changing business needs and priorities; designing and creating new pages and content; researching and implementing new functionality and user experience enhancements; optimizing for improved user experience and engagement; regularly tracking and reporting on website analytics, and other web management initiatives. The Digital Marketing Manager may interact and engage with business college stakeholders, cross-functional team members, agency resources, and vendors in-person and online, on a regular basis.
- Ability to manage multiple tasks and priorities in a fast-paced deadline-driven environment.
- Knowledge of Microsoft Office suite; and
- Knowledge of digital content creation and SEO, website development and maintenance, including content architecture, UX, RFI functionality, accessibility, and web standards (including ADA compliance).
- Extensive experience (typically 5+ years) in website development and maintenance, content management, and digital marketing; Preference to those with agency experience; and
- Experience with and proficiency in SiteMasonry Content Management System.
For full consideration, applicants must apply for the at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter, resume, and portfolio (or brief description of work completed on other websites, including the names of those websites).
March 7, 2025
For Full Consideration, Apply by: March 21, 2025
Open Until Filled: Yes
About George Mason University
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
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