Brands are continuing to open spaces in one of London’s destination department stores and fashion boutiques with Dear Frances having announced new developments.

It said it’s seeing “significant growth with expansion in premium London stockists” Selfridges, Harrods, Harvey Nichols and Browns Fashion. 

And in a first for the luxury British footwear brand, collections will be available both in-store and online across all of its new retail partners.

To coincide with this, Harrods in knightsbridge is also hosting an in-store installation that opened late last week and that runs until 6 July on its ‘Shoe Heaven’ floor.

And across town in the West End, a Selfridges installation presence will follow in ‘Gallery 5’ from 8 June until 20 July. A curation of the summer 2025 collection will feature among brand signature silhouettes, as well as stockist exclusives.

The brand was founded in 2016 by creative director Jane Frances and Scott O’Connor.

It’s become best known for its cult Balla Mesh ballet flats but also offers a full line-up of pumps, loafers, sandals and boots along with handbags and other leather accessories.