The world's first AI-powered, chat-based shopping agent built exclusively for fashion was launched on Wednesday. 

Dubbed “Daydream”, the platform introduces a fashion-forward "chat to shop" experience that delivers personalized, conversational shopping that responds like a trusted personal shopper.

Founded by e-commerce veteran Julie Bornstein, former CEO of The Yes and an alum of Nordstrom and Stitch Fix, Daydream combines advanced natural language understanding and multimodal AI, allowing users to search using everyday conversation, upload images, and receive tailored recommendations.

Daydream launches with more than 200 retail and brand partners, representing over 8,000 global fashion brands and nearly 2 million products.

Shoppers can discover pieces from high-end labels like Khaite, Markarian, and Casablanca; popular names like Nike, Alo Yoga, and Mejuri; and cult favourites such as Dôen, LoveShackFancy, and Cult Mia. The catalog spans both women's and men's fashion across a wide range of styles and price points.

"Online shopping today is completely overwhelming and time consuming. Traditional search falls short in fashion because it doesn't understand the nuances of personal taste," said Bornstein.

"By leveraging large language models and combining them with a deep understanding of the fashion space, we're building the online shopping platform of the future. Daydream lets people use real language to discover exactly what they're looking for across more than 2 million products from top fashion brands – and this is just the beginning. Our vision is for Daydream to become the smartest destination of fashion information, advice and products online. We've brought together an exceptional team using technology to help people shop in entirely new ways.”

Daydream’s founding team includes co-founder and chief brands officer Lisa Yamner Green, chief product officer Dan Cary, and chief strategy officer Richard Kim. Together, they bring experience from tech and fashion heavyweights like Google, Amazon, Pinterest, Meta, Farfetch, and Microsoft.

The company raised $50 million in seed funding from top investors including Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures. Model and entrepreneur Karlie Kloss is also among the company’s backers.